Final Touches

As the semester reaches its final week, it is time to put the finishing details on my blog. Recently, I created a twitter page for the SportRoom blog, seeing as this site makes it a lot easier to interact with my target audience than Facebook.

This gave me a chance to start over (somewhat) and re-create a blog the right way. With Facebook, I found it increasingly difficult to communicate with influencers and promote my page, due to the fact that many celebrities and "experts" do not actually use the site.

Twitter seems to be the best way to get in touch with and really follow these influential people. I have noticed that celebrities and other V.I.P.s use the site religiously, documenting each and every move they make throughout their daily schedules on twitter.

Although short, twitter allows it's users to create a description of their page or of themselves, depending on the type of twitter (personal, discussion-based, topic-based, etc.). I utilized this tool so that people who stumble upon my page will have no problem identifying what the purpose is.

The most important thing I've begun to do is reach out to my audience, and twitter makes doing this a lot easier than Facebook. The people that I follow actually use and keep up with their pages, unlike Facebook where a third party is typically posting fake comments on celebrities' pages.

On my brand's twitter page, I am now following athletes, journalists, pundits, and some of the most important people in the wide world of sports. By engaging in conversation with these people, I can benefit by reaching out to an audience that has never heard of SportRoom, and potentially make them more aware of who we are.

A few minor changes I've made are adding "hash-tagged" key words in my tweets, and adding phrases like "Feel free to respond" and "What do you think?". Trending topics are great for adding followers and reaching out to new members of your target audience. I hope people will read my posts and be intrigued by the topics I post.

Getting the audience involved is also an important part of the process. My main goal is to create a discussion and/or debate around the topics I tweet about. I try to talk about the more hyped events going on, so that a wide base of "tweeters" will hopefully see my tweets and decide to inquire their own opinion of the topic. 

This class has been a great deal of help in finding a direction of marketing to get involved in. Prior to this class, my opinion of the topic was very broad and vague. Now that I have taken this course, I know I want to do something with sports and feel as if I am equipped to do so.