Monday, December 3, 2012

Let's follow me...






To promote my brand via social media tools. I decided to create a compelling content to increase the drive to my Facebook page.

Creating compelling content is about being helpful more than it is about being creative.



What I can do?

Incentives: Having incentives on my Facebook page is very important for my brand.
Yes (IM) Possible Facebook page deals with all the incredible but true stories. For that, I plan to create an incentivized LIKE page. Indeed Facebook allows us to show one thing to people who are fans and something else to those who aren’t. So I can say, “ Click to reveal the excusive video”.

Images/Videos: Images and videos are important for my brand. The most important stories and examples that make you stronger use Images and videos. Also most people like to see pictures and watch videos. An Easy and effective way to communicate with my target audience.


Follow Yes (IM) Possible.  

A good deal is compelling enough!



Follow, @whosvacationing:

To have a successful blog, you must grab people’s attention. For my brand, I think I will show people where to find good deals and how to book them through links on my page. As shown on my twitter page, you can book a 4night Bahamas cruise through this one website I found aimed towards spring breakers.
 I don’t want to confuse people to thinking that I am a vacation booking site, yet this is a good first step till my actual website actually gets published.

Also, using images is great compelling content. Whether I show how a hotel room looks at a specific location, or how nice the beaches are, people will still love the pictures.  They can also share their own, and comment on how their trip went.

Another one of my favorite ways to compel consumers is to keep it simple. I don’t want to write too much, nor use big complex words. Just keep it short and straight to the point you are trying to make. 

Visit my page, I shared some good deals you can get for #NewYearsEve or even  #SpringBreak. 

Sunday, December 2, 2012

Time to Drive you in...


     In order for people to be attracted to your personal brand you have to make your services and information clear and concise. For my personal brand I'm having tips and ideas available through the pamperedmommy blog. As we learned in class having compelling content in your blog is a huge way to drive people in and have them return to your blog. The main compelling contents  that i have included in my blog are  information/tips and images/videos.


     Information/Tips: For my personal brand having information and tips available on my blog is extremely important because that's what the pamperedmommy brand is all about. The pamperedmommy brand is about making information available to busy working moms who don't have the time to read an entire article on a certain beauty product or an article on health and fitness.


Images/Videos: Images and videos are also important because is a visual way to make your information accessible. Most people are visual individuals who like to see a picture of a product or view a video on and easy at home spa day instead of reading  an article about them. Is quick and easy and are my two favorite parts of compelling content because you can really get creative and it can be lots of fun.


Follow my blog: http://pamperedmommy18.blogspot.com

by: Perla Ramos

Tuesday, November 27, 2012

Before bedtime relaxation & Having a Spa day at Home

Want find out which are my two favorite before bedtime relaxation products & How to have an
at Home Spa Day?

                             Visit my blog and find out!!  http://pamperedmommy18.blogspot.com

                                                Feel free to comment and ask questions :)





by: Perla Ramos

Monday, November 26, 2012

Time To Find Me

As I begin to my personal brand, its time for you to notice it.

There are tools I need to use for you to find me, two of them will be Twitter and Linkedin.

You can find me on Twitter which I will point you to the blogs that I have done and also other blogs that I find interesting. Also when you follow me on twitter you are going to read about what I am doing or just thinking about at a certain time.

When you find me on Linkedin you will find the more professional side of me where I am strictly business. Although business is the key I will also be mentioning the blogs that I have done and also important people to me.

Obviously this is the beginning to my brand but you always start somewhere and I am a firm believer that my blog is going to interest you and everyone else, and it will my brand will grow sooner rather than later!

Craig Ludington

Calling All Foodies, Drinkers & Travelers

 
     As you all know I have started my own brand known as the Adventurous Foodie aka #Advfoodie for short. My personal brand targets men and woman from the ages of 21-50 who love to eat, drink, travel and just have a good time. My target audience will mainly target people in NJ / New York area where I live close to.
    
     But my recipes and travel experiences appeal to people anywhere from all over the world. My audience will also need to have disposable income to travel and eat out.  Lastly, my audience is targeted towards people who aren’t afraid to take a different path and open their eyes to what the world has to offer. 

 
Check out my twitter feed https://twitter.com/Advfoodie


John Coviello

It's time to act!

It's good to have ideas and ambition but it's even better when you act.
After having chosen my target audience and my social media plan (exchange students in the US and more generally people who like travelling), I have now executed it.

Facebook
I looked for groups on Facebook, dealing with travels and I found one which perfectly represents my target audience. It is called "Exchange Students in USA 2012-2013". People from the group can interact, ask for advice, information etc.

I posted a comment on the wall, asking the group to follow my blog.

Twitter
As for Facebook, I looked for pages dealing with travels, I followed one which is called "Travel Leisure" and tweeted on the page, giving the address of my blog.

I'm still thinking about a last way to attract my target audience but I am pretty sure I'm going to find it on LinkedIn by connecting my blog to my profile.

Charlotte Flomet
Little Apple TreeLittle Apple Tree
http://keanmarketing.blogspot.com




#Driving #Traffic: #Please #Pull #in

First and foremost, I would like to ask all of you reading this to follow my page on twitter (@whosVacationing) that will help establish my brand. 
I created a twitter about a week ago, and now i want people to know about it. 
Within the first 2 days of my twitter being live, I got a hotel from greece that started following me, who has over 9,000 followers, and also another travel website by the name of @travel971.

In social media, "Hashtagging" is key. To hash tag an important word is crucial. it lets others that hash tagged that same word to also see what you said. 
so i need to start hash tagging words like, vacation, travel, spring-break, summer, cruise, resorts, etc. 

Also, one needs to be more interactive online and mention their website or twitter name so it gets picked up by search engines. For example, writing an article or responding to someones question that has something to do with your topic is very helpful. BLOGGING IS KEY! 

Posting pictures of vacation spots or top vacation places to visit articles are also a good way to drive traffic; also using hash tags of coarse. 


Target Audience, Where Are You?

Addressing your target audience is not the easiest of tasks when creating a blog or forum. Some people are blessed with creativity that could win awards, while others seem to be just plain lucky.

Like beauty, I believe creativity is in the eye of the beholder, or whatever that saying is. And I'm not one to wait for a lucky break; in this industry one must make things happen.

As of now, my personal brand plan is being executed through Facebook, which I know is becoming more and more cliche. But I feel as if this is the best way to really carve out my target audience.

Facebook is without a doubt the most popular of all social media outlets, so that is why I chose it as my first way of reaching out to my audience. I want to "befriend" as many people as possible, so that I can see who really uses the site to discuss sports and who added it just to accumulate friends. With that, I do realize that Twitter is beginning to eclipse Facebook.

Many people I know claim that they've "graduated" from Facebook to Twitter, claiming the latter is a lot more mature and to the point. I think my next step is to move on to Twitter, being that I think most people are a part of at least one of those networks, if not both.

Another idea I have for reaching my target audience can be done on both Twitter and Facebook. There are pages on both sites that concentrate on a single team or player, such as the NY Giants' Twitter feed and Oscar de la Hoya's Facebook page. If I can advertise on these pages, I am sure I can make the name SportRoom be known to all fans.

Social Media As A Weapon

It is inevitable that social media platforms such as Twitter, Facebook, and Youtube would eventually be used in conflicts like the one in Israel and Palestine territory. Surprisingly, it is not only civilians who are using these tools to express their feelings but also the government figures of these regions as well.

Israel Palestine Social Media

It seems as if this conflict is like a volcano, randomly erupting whenever it pleases. And usually both sides do a pretty good job at swaying international opinions. But this time the Israeli government has done its homework and is using the powerful tool of social media as a weapon in the battle.

Much like what businesses are doing today to increase profit and customer interaction, these countries (primarily Israel) are doing with social media. It has been mentioned that the government has also created pages on other rising social media forums such as Pinterest and Tumblr.

Although this has been one of the more extensive ways that these sites have been used, it isn't news that social media has had a role in global conflict. In December 2010, Facebook and Twitter contributed to the infamous "Arab Spring", where millions of citizens of primarily North African countries took to the streets to display their feelings towards the corrupt rulers of their homeland.

Some argue whether these websites were the catalysts or just merely tools, but there is no question that they helped fuel the fire. It was reported that 90% of Northern Africans used these websites to set up demonstrations and protests.

I think it is safe to say that from now on, social media will play a role in events such as these. What do you think of this phenomenon? Do you think these platforms should be used as weapons or an aid to a solution?

I am unsure of how I feel about government officials using these websites to display information. It just doesn't seem right that these role models are posting confidential information and making offensive statements for the world to see. Do you feel as if this is a positive action, or an unprofessional move on their part?

This also makes me think about if our government started utilizing social media to that extent. I know that Facebook, Twitter, and Youtube were used a lot during the recent presidential election, but what about in times of crisis such as this?

http://www.huffingtonpost.com/2012/11/16/israel-palestine-social-media_n_2141862.html