The Adventures of LittleAppleTree...

Last week was about my personal brand and the reasons of this curious name "LittleAppleTree".

Now is the time to talk about my social media plan ! 

Objectives:

- Share in real time my experience in America with my relatives

- Create a community of persons who like travelling and discovering foreign cultures

- Interact with people all around the world and share together our experience of travelling
- Give some tips to people who would like to travel to the United States     

Target audience:

- people who like travelling

More specifically :

- future exchange students in the US

- future travellers to the US 

Issues: Talking about my experience in the US could sound really boring so I'm going to do whatever I can to captivate my target audience.

Strategies: Be present anywhere !

• Facebook : LittleAppleTree in America, A part of my target audience will be students so I really need to be present on facebook (most used tool)
• Twitter : @CharlotteFlomet
• LinkedIn: Charlotte Flomet

These two last profiles don't deal yet with my personal brand.

Tactics: I want my followers to laugh or smile when they read my posts so that they want to come back on my personal page !

In order to achieve it, this is what I planned to do...

 

- use a conversational and funny tone

 

- create a discussion at least every two weeks, about a specific subject

Example: "Could you describe a traditional dish from the country where you travel and give us the recipe?"
The aim would be to interact with people from all around the world and discovering new cultures.

 

- experiment an American habbit at least every week.

Example: "This week I went to a traditional football game, and you, did you do something special ?" 

Measurement : Look at the number of followers and comments I have.

 

Charlotte Flomet

LittleAppleTree