The way they did they used social media for there new drink was by making a competition on Facebook for all users to post pictures of them drinking the Coolatta or even a picture of them at a Dunkin' Donuts.
They would choose a winner each week with the best picture that was published of DD's Facebook wall.
DD got a lot out of the competition, they where able to see what area of the country most people did the competition, what where the users hobbies and interest.
As a result DD has over 1.6 million "fan likes" on Facebook and they give all the credit to the competition they started in 2009.
- Their objective was to get fans to do a competition around there brand new vanilla-flavored drink, Coolatta in 2009.
- There target audience was to everyone who like there frozen drinks and is willing to take a picture while eating Dunkin' Donuts.
- The Opportunities that they used where to gain a more supporters on Facebook and also more supporters of there new drink.
- The strategies they used where to have fans post a picture on DD's Facebook and their own page, and they would do giveaways every week to the best picture.
- Tactics they used where to get a broader audience of DD's lovers and to see demographic information and access each of the profiles to online users.
- The measurements they found where that DD is the number one retailer of iced coffees in America, and they can speak about it in social media.
Craig Ludington
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