StarBucks.. The social media guru!
When thinking of
consumer brands and social media it can be difficult to leave out Starbucks! In
2010 Starbucks was found to be the most popular consumer brand on the social
web by an ICT survey. Starbucks objectives are very clear they want to connect
and hear from their consumers. They connect with their audience by asking their
customers for ideas and suggestion on just about anything that has to do
Starbucks. They use blogs and social media tools to find their target audience
and interact with them.
Starbucks also has a
YouTube channel with 4,800 subscribers. This gives them the opportunity to
upload commercials and videos on their different coffee's, brand, and even
their charity work.
By Perla Ramos
Perla,
ReplyDeleteThank you for your post. A few comments:
1. Make sure to follow our class blog style guidelines (font, placement of graphics, etc.).
2. I want more detail on what Starbucks does. This is still very broad. More detail!
Thanks,
Perri