Final Touches

As the semester reaches its final week, it is time to put the finishing details on my blog. Recently, I created a twitter page for the SportRoom blog, seeing as this site makes it a lot easier to interact with my target audience than Facebook.

This gave me a chance to start over (somewhat) and re-create a blog the right way. With Facebook, I found it increasingly difficult to communicate with influencers and promote my page, due to the fact that many celebrities and "experts" do not actually use the site.

Twitter seems to be the best way to get in touch with and really follow these influential people. I have noticed that celebrities and other V.I.P.s use the site religiously, documenting each and every move they make throughout their daily schedules on twitter.

Although short, twitter allows it's users to create a description of their page or of themselves, depending on the type of twitter (personal, discussion-based, topic-based, etc.). I utilized this tool so that people who stumble upon my page will have no problem identifying what the purpose is.

The most important thing I've begun to do is reach out to my audience, and twitter makes doing this a lot easier than Facebook. The people that I follow actually use and keep up with their pages, unlike Facebook where a third party is typically posting fake comments on celebrities' pages.

On my brand's twitter page, I am now following athletes, journalists, pundits, and some of the most important people in the wide world of sports. By engaging in conversation with these people, I can benefit by reaching out to an audience that has never heard of SportRoom, and potentially make them more aware of who we are.

A few minor changes I've made are adding "hash-tagged" key words in my tweets, and adding phrases like "Feel free to respond" and "What do you think?". Trending topics are great for adding followers and reaching out to new members of your target audience. I hope people will read my posts and be intrigued by the topics I post.

Getting the audience involved is also an important part of the process. My main goal is to create a discussion and/or debate around the topics I tweet about. I try to talk about the more hyped events going on, so that a wide base of "tweeters" will hopefully see my tweets and decide to inquire their own opinion of the topic. 

This class has been a great deal of help in finding a direction of marketing to get involved in. Prior to this class, my opinion of the topic was very broad and vague. Now that I have taken this course, I know I want to do something with sports and feel as if I am equipped to do so.

What I did and what they are DOING...

Staying socially active:
We came up with a great idea in class last week.

To post tweets, directly on the Kean twitter from my twitter, @whosvacationing.

I did just that, I also hash-tagged #spring break, and suggested some websites for student to visit for a great deal.

Since my target market is students and vacations, Kean’s twitter is basically a goldmine.

I also posted a video of last years Groove Cruise. It’s a huge party ship that sails from Miami to the Bahamas.

Nutshell:

Directly posted on my target markets page.

Spread the hash-tag of #Springbreak on my page and Kean’s page.

Linked a video on my twitter of a party ship that student may be interested in.

^^ They then immediately followed me back J ^^

Followed @applevacations and @bookit, which is a great site to get great deals on.

Also followed many hotels.

Re-tweeted many posts.

Tweeted at many pages.

Who Covers my personal brand:

I had to automatically choose www.bookit.com or @Bookit. I love this site and I personally always use it to book my vacations.

It’s ALWAYS cheaper than @Expedia and everything is just right there.

You can book the vacation, a flight, a car rental, and hotel all in one friendly place.

It’s so simple to use and it gives you the best prices.

I love what they are doing on twitter. They keep tweeting special deals that really are attracting and also affordable. Also they tweet many pictures of vacation spots and use very user-friendly languages to tweet.

My DREAM is to partner up my idea with this website. They can easily add a tab on their home page so users can know who is vacationing on the certain days the consumer is choosing to go away. They are definitely using twitter accurately.

Second, I like what @LonelyPlanet is doing.  I found them really easily when I typed in #travel on twitter. They are a very active on twitter. They operate by tweeting and re-tweeting the best in travel posts. Whether its pictures or tips; they tell you to tag your posts with #LP. This sets an image for the page and now if anyone sees #LP they’ll know its their page. And they read your posts, and Re-tweet the best of them.  They always use the hash-tag #travel and #LP. They have 923,000 followers and very detailed and reliable website www.lonelyplanet.com .

Building relationships for (IM)POSSIBLE...

If you believe like me that Nothing is impossible this post is for you.

As you know , my brand deals with all the stories and experiences you had in your life and with  everything you want to do and had already done.

Today, I am taking a new step with you to build relationships with two big influencers.

-Nothing is Impossible : The first community I started to build a relationship with is Nothing is impossible facebook page. This page has been created to let everyone know that we can achieve anything if we beleive.
I started following this page and posting comments on stories and tagging on some pictures. I also invited some people to join my facebook page.

-Steve Case  & Jean Case  : I decided to follow Jean and Steve on Twitter. Two social activists , CEO and chairman of the Case Foundation. The purpose of the foundation is to expand giving , promote everyday philantropy , deepen civic engagement and invest in people and ideas that can change the world.

I realy love this Foundation and the engagement of Jean and Steve on many projects around the world.

To build a relationship with my two big influencers , I started to follow them on Facebook and Twitter . I also started to retweet and comment their posts.


@HoudaJabli
http://keanmarketing.blogspot.com/ 

Building Long Lasting Relationships

Building a relationships with your niche is one of the most important steps of a bloggers career. Two media/reporters that cover my brand topic would be Fashionista.com and Dress For Success's Twitter account.

With Fashionista.com, I have been actively posting my feedback on their posts on their blog. I have not received word from them yet but am hoping that one of the writers will respond at one point.

I also sent Fashionista Facebook page an email with a suggestion for a new post: up and coming beauty and fashion bloggers, which I'm hoping, will include mysefl. No response yet, but lets keep our fingers crossed!

When it comes to Dress for Success, this is an organization that I really look up to. On Twitter, I have followed, retweeted and commented them. I am hoping that they will hear/see me reaching out to them and then eventually we can build a relationship and work together.

For example, Dress for Success just had an event in NYC and was trying to sell tickets. Unfortuantely, I could not attend but I made sure to retweet them to get some other followers and help them out.

With these steps, I am hoping to build lasting relationships with people who are in my field of work and who have already established a strong following. My hope would be to one day work with either of these companies and do a sort of guest appearance with Fashionista.com

I hope you're all following me on Twitter @ stefyyleon
www.ambitiousglam.blogspot.com

And the winners are...

As you all know, my personal brand deals with travels, discoveries of new places and new cultures.

This week, I took the first steps to build a relationship with two different influencers.

Who?
First, I googled "Exchange Students in the US" and I found the International Student website. The aim is to provide information to students who want to study in Australia, the United Kingdom and the United States. You can find for example relevant articles on how to choose a school or university, useful advice about insurance, paperwork, loans and taxes. The website also follows some students' blogs, sharing their own experience. This is the main reason why I thought interesting to build a relationship with the contributors of this website.

The second one is Antoine de Maximy, a French journalist famous for his TV show/documentary J'irai dormir chez vous. He is a globetrotter, travelling all around the world with his backpack and his camera, whose goal is to meet new people by asking to stay overnight at their house.

I LOVE his show! You have the feeling that you're travelling even just by watching TV, and you learn many things about the world!

1st step: follow www.internationalstudent.com on Twitter and Facebook. Unfortunately, it is more complicated to reach out Antoine de Maximy because he has no social media account. The only way I found to build a relationship with him is to follow France 5 page on Twitter. France 5 is the French channel on which the show is broadcasted.

The next step will be to interact with the two medias I've chosen.

Charlotte Flomet
Little Apple Tree
http://keanmarketing.blogspot.com

New Name!

Hi guys! Wanted to make an official announcement regarding my blog. I have decided to change the name of the blog to Ambitious Glam.

Ambitious Glam is a style or attitude that a certain person has regarding their looks. This kind of person will actively look for ways in which to improve their appearance, be it with make-up, fashion etc.

Let me know you're thoughts!

Stefy
www.ambitiousglam.blogpsot.com

Building Social Media Relationships

                      Since i embarked in this social media adventure and started to build my personal brand I have decided to follow and build relationships with those who cover my personal brand goals and topics.


@KeriGlassman

The first person that i have started to build a relationship with is Keri Glassman. She is a celebrity nutritionist and contributor to Spaweek.com on twitter. Founder of Nutritious Life and NutritiousLife.com
Women's health contributor ,author of The New You and Improve Diet, and last but not least she is a fabulous Mom.



  @mom101                         

  The second fabulous mom that i started to follow is Liz Gumbinner. She is the editor of coolmomtech.com, co-founder and editor of coolmompicks.com, contributor to the Huffington Post and a contributor to KatieCouric.com. She is also a writer and has her own blog(Mom-101.com)

 

 

- After viewing their post i started to realize why they've become so influential by

the amazing work they do. They are both successful mom's who are  trying to help other mom's with

their daily tasks which is the goal of my personal brand. They use social media to share tips and ideas on kids,health,food,nutrition,beauty,clothes,exercise you name it! I started to build a relationship with them by following them, commenting and re tweeting to their post. I have also shared the spa day at home video that i posted on my blog and my two favorite before bedtime relaxation products that i picked to see if they can give me some feedback on my blog or my twitter account. Hopefully they do!  

 

 By: Perla Ramos

Follow my blog: http://pamperedmommy18.blogspot.com

'Compelli-fying' My Personal Brand

What is compelling? I feel like that word could potentially have so many meanings, differing from person to person.

For me, it's to draw others towards something worth their time. And in this situation, that something is my personal brand, SportRoom

The first thing I thought of doing that could "compellify" my Facebook site is to begin posting videos. Videos are always a better way of drawing an audience towards the point of focus.



I also began using a promotional tool, titled "Event of the Night". From now on I am going to post about one of the better sporting events going on each day. Seeing as there are so many games, matches, and meetings per day in the wonderful world of sports, i'll try to use variety.

In my post for today's Event of the Night, I linked the names of each team team to their respective Facebook pages. This will give incentive to check out my page while also promoting traffic to the pages of both the Denver Nuggets and the Atlanta Hawks.

The final touch of compelling additions to my page was an enlarged image, serving as somewhat of a background. On Facebook, its called a Cover Page seeing as it is the first image viewers will see when visiting the site.

What could be a better opening image for a sports site?

A Blog Powerfully Irresistible.

Ultimately, that is how most writers would like to define their blog. Myself included. There are a few ways in which I believe can help achieve this goal. Creating compelling content is a task that can be both fun and challenging.

In my blog geared towards the beauty and fashion lovers, it is essential that I keep my readers up to date on trends, new products, and the latest beauty, health and fashion tips.

Compelling content #1

Product Reviews - I plan on giving my readers honest opinions of products that I have experimented with. For example, if you look on my blog now you will find a review on Dermorganic, an argan oil based hair care line which I absolutely fell in love with.

Action: Similarly, this week I am supposed to receive new skin products from Michael Todd Organics and I cant wait to give my review on that. Hopefully my honest reviews will keep readers entertained and keep coming back!

Compelling Content #2

Images/videos - What I believe is most appealing and compelling to my readers is images and videos of trends, favorite items, outfit ideas, etc. I plan on updating images of new shoes, clothes, jewelry, and makeup that come out and then allow people to link back to their websites to purchase.

Action: This week on my blog I posted pictures of my "favorite Sam Edelman shoes" and linked back to where the reader can buy them for less.

As I grow and learn from my blog I will see what readers are asking for. This type of trial and error is the best way to see what works with your niche and what doesn't. Hopefully you guys are reading my posts! Leave some comments and I'll be sure to reply!

xoxo @stefyyleon
www.ambitiousglam.blogspot.com

How Do You Attract Bees to Your Blog?

Answer: with honey

However, in my case, honey might not work as well on my fashionista ladies. Attracting your target market might be as easy as honey and bees and other times it takes a little bit more effort.

Thankfully, I have discovered a couple of ways to attract my target market of young, fashion-oriented, ambitious young women, to my blog.

For starters, I will be using Twitter as my #1 sidekick to engage my target market. After every fashion or beauty related post, I have desginated #ambitiousfashionista as a hash tag that I can use. Twitter is a great way to find new followers who share the same interests as you and even separate them by location.

Microblogs are also a huge way to find a new following of like-minded individuals. Pages such as Fashionsta.com and Dressforsuccess.org are great ways to hang out with my target market. These blogs have message boards and other forums where relationships can be established and links can be made back to my blog.

Other traditional sites such as Facebook and Pinterest will also be useful tools for my blog as thousands of friends will be able to find links back to posts on my blog. Once a friend has liked one of my links, the posts appear on their page and thereby visible to all of their friends. It's a wondeful domino effect.

Dont forget to follow me @stefyyleon and tell your friends!
Visit my blog at www.theambitiousfashionista.blogspot.com

Let's follow me...

To promote my brand via social media tools. I decided to create a compelling content to increase the drive to my Facebook page.

Creating compelling content is about being helpful more than it is about being creative.

What I can do?

Incentives: Having incentives on my Facebook page is very important for my brand.

Yes (IM) Possible Facebook page deals with all the incredible but true stories. For that, I plan to create an incentivized LIKE page. Indeed Facebook allows us to show one thing to people who are fans and something else to those who aren’t. So I can say, “ Click to reveal the excusive video”.

Images/Videos: Images and videos are important for my brand. The most important stories and examples that make you stronger use Images and videos. Also most people like to see pictures and watch videos. An Easy and effective way to communicate with my target audience.

Follow Yes (IM) Possible.  

Houda Jabli
http://keansocialmedia.blogspot.com
@keansocialmedia

A good deal is compelling enough!

Follow, @whosvacationing:

To have a successful blog, you must grab people’s attention. For my brand, I think I will show people where to find good deals and how to book them through links on my page. As shown on my twitter page, you can book a 4night Bahamas cruise through this one website I found aimed towards spring breakers.

 I don’t want to confuse people to thinking that I am a vacation booking site, yet this is a good first step till my actual website actually gets published.

Also, using images is great compelling content. Whether I show how a hotel room looks at a specific location, or how nice the beaches are, people will still love the pictures.  They can also share their own, and comment on how their trip went.

Another one of my favorite ways to compel consumers is to keep it simple. I don’t want to write too much, nor use big complex words. Just keep it short and straight to the point you are trying to make. 

Visit my page, I shared some good deals you can get for #NewYearsEve or even  #SpringBreak. 

Time to Drive you in...

     In order for people to be attracted to your personal brand you have to make your services and information clear and concise. For my personal brand I'm having tips and ideas available through the pamperedmommy blog. As we learned in class having compelling content in your blog is a huge way to drive people in and have them return to your blog. The main compelling contents  that i have included in my blog are  information/tips and images/videos.


     Information/Tips: For my personal brand having information and tips available on my blog is extremely important because that's what the pamperedmommy brand is all about. The pamperedmommy brand is about making information available to busy working moms who don't have the time to read an entire article on a certain beauty product or an article on health and fitness.


Images/Videos: Images and videos are also important because is a visual way to make your information accessible. Most people are visual individuals who like to see a picture of a product or view a video on and easy at home spa day instead of reading  an article about them. Is quick and easy and are my two favorite parts of compelling content because you can really get creative and it can be lots of fun.


Follow my blog: http://pamperedmommy18.blogspot.com

by: Perla Ramos