Tuesday, November 27, 2012

Before bedtime relaxation & Having a Spa day at Home

Want find out which are my two favorite before bedtime relaxation products & How to have an
at Home Spa Day?

                             Visit my blog and find out!!  http://pamperedmommy18.blogspot.com

                                                Feel free to comment and ask questions :)





by: Perla Ramos

Monday, November 26, 2012

Time To Find Me

As I begin to my personal brand, its time for you to notice it.

There are tools I need to use for you to find me, two of them will be Twitter and Linkedin.

You can find me on Twitter which I will point you to the blogs that I have done and also other blogs that I find interesting. Also when you follow me on twitter you are going to read about what I am doing or just thinking about at a certain time.

When you find me on Linkedin you will find the more professional side of me where I am strictly business. Although business is the key I will also be mentioning the blogs that I have done and also important people to me.

Obviously this is the beginning to my brand but you always start somewhere and I am a firm believer that my blog is going to interest you and everyone else, and it will my brand will grow sooner rather than later!

Craig Ludington

Calling All Foodies, Drinkers & Travelers

 
     As you all know I have started my own brand known as the Adventurous Foodie aka #Advfoodie for short. My personal brand targets men and woman from the ages of 21-50 who love to eat, drink, travel and just have a good time. My target audience will mainly target people in NJ / New York area where I live close to.
    
     But my recipes and travel experiences appeal to people anywhere from all over the world. My audience will also need to have disposable income to travel and eat out.  Lastly, my audience is targeted towards people who aren’t afraid to take a different path and open their eyes to what the world has to offer. 

 
Check out my twitter feed https://twitter.com/Advfoodie


John Coviello

It's time to act!

It's good to have ideas and ambition but it's even better when you act.
After having chosen my target audience and my social media plan (exchange students in the US and more generally people who like travelling), I have now executed it.

Facebook
I looked for groups on Facebook, dealing with travels and I found one which perfectly represents my target audience. It is called "Exchange Students in USA 2012-2013". People from the group can interact, ask for advice, information etc.

I posted a comment on the wall, asking the group to follow my blog.

Twitter
As for Facebook, I looked for pages dealing with travels, I followed one which is called "Travel Leisure" and tweeted on the page, giving the address of my blog.

I'm still thinking about a last way to attract my target audience but I am pretty sure I'm going to find it on LinkedIn by connecting my blog to my profile.

Charlotte Flomet
Little Apple TreeLittle Apple Tree
http://keanmarketing.blogspot.com




#Driving #Traffic: #Please #Pull #in

First and foremost, I would like to ask all of you reading this to follow my page on twitter (@whosVacationing) that will help establish my brand. 
I created a twitter about a week ago, and now i want people to know about it. 
Within the first 2 days of my twitter being live, I got a hotel from greece that started following me, who has over 9,000 followers, and also another travel website by the name of @travel971.

In social media, "Hashtagging" is key. To hash tag an important word is crucial. it lets others that hash tagged that same word to also see what you said. 
so i need to start hash tagging words like, vacation, travel, spring-break, summer, cruise, resorts, etc. 

Also, one needs to be more interactive online and mention their website or twitter name so it gets picked up by search engines. For example, writing an article or responding to someones question that has something to do with your topic is very helpful. BLOGGING IS KEY! 

Posting pictures of vacation spots or top vacation places to visit articles are also a good way to drive traffic; also using hash tags of coarse. 


Target Audience, Where Are You?

Addressing your target audience is not the easiest of tasks when creating a blog or forum. Some people are blessed with creativity that could win awards, while others seem to be just plain lucky.

Like beauty, I believe creativity is in the eye of the beholder, or whatever that saying is. And I'm not one to wait for a lucky break; in this industry one must make things happen.

As of now, my personal brand plan is being executed through Facebook, which I know is becoming more and more cliche. But I feel as if this is the best way to really carve out my target audience.

Facebook is without a doubt the most popular of all social media outlets, so that is why I chose it as my first way of reaching out to my audience. I want to "befriend" as many people as possible, so that I can see who really uses the site to discuss sports and who added it just to accumulate friends. With that, I do realize that Twitter is beginning to eclipse Facebook.

Many people I know claim that they've "graduated" from Facebook to Twitter, claiming the latter is a lot more mature and to the point. I think my next step is to move on to Twitter, being that I think most people are a part of at least one of those networks, if not both.

Another idea I have for reaching my target audience can be done on both Twitter and Facebook. There are pages on both sites that concentrate on a single team or player, such as the NY Giants' Twitter feed and Oscar de la Hoya's Facebook page. If I can advertise on these pages, I am sure I can make the name SportRoom be known to all fans.

Social Media As A Weapon

It is inevitable that social media platforms such as Twitter, Facebook, and Youtube would eventually be used in conflicts like the one in Israel and Palestine territory. Surprisingly, it is not only civilians who are using these tools to express their feelings but also the government figures of these regions as well.

Israel Palestine Social Media

It seems as if this conflict is like a volcano, randomly erupting whenever it pleases. And usually both sides do a pretty good job at swaying international opinions. But this time the Israeli government has done its homework and is using the powerful tool of social media as a weapon in the battle.

Much like what businesses are doing today to increase profit and customer interaction, these countries (primarily Israel) are doing with social media. It has been mentioned that the government has also created pages on other rising social media forums such as Pinterest and Tumblr.

Although this has been one of the more extensive ways that these sites have been used, it isn't news that social media has had a role in global conflict. In December 2010, Facebook and Twitter contributed to the infamous "Arab Spring", where millions of citizens of primarily North African countries took to the streets to display their feelings towards the corrupt rulers of their homeland.

Some argue whether these websites were the catalysts or just merely tools, but there is no question that they helped fuel the fire. It was reported that 90% of Northern Africans used these websites to set up demonstrations and protests.

I think it is safe to say that from now on, social media will play a role in events such as these. What do you think of this phenomenon? Do you think these platforms should be used as weapons or an aid to a solution?

I am unsure of how I feel about government officials using these websites to display information. It just doesn't seem right that these role models are posting confidential information and making offensive statements for the world to see. Do you feel as if this is a positive action, or an unprofessional move on their part?

This also makes me think about if our government started utilizing social media to that extent. I know that Facebook, Twitter, and Youtube were used a lot during the recent presidential election, but what about in times of crisis such as this?

http://www.huffingtonpost.com/2012/11/16/israel-palestine-social-media_n_2141862.html






Come Out, Come Out, Wherever You Are

Where Is My Target Audience?

How Exactly Can I Interact With My Target Audience

As recently seen, I created the Twitter account @InItForTheWin through which I will be executing my personal brand.

I have tried following intuitive corporation and agencies that offer job opportunities and intern/extern-ships. But I have not yet received sufficient followers to call it a success.  

But wait... There is yet something else that needs to be done.

I got great advice from Perri to hash-tag the word ENTREPRENEUR. Doing so, I decided to follow the Entrepreneur Magazine twitter account @EntMagazine and also @TheSuccessKing

I have come to realize that this actually is my target audience. Young revolutionaries wanting to succeed. And, in order for someone to reach successful entrepreneurship, the first step is to prepare and educate themselves.

My continued approach is to mention them in my tweets hoping for some retweets. I want to make sure that their followers follow me as well!

Follow my personal brand twitter account @InItForTheWin !

Sunday, November 25, 2012

Follow Follow Follow.....



    The pamperedmommy's social media engines are up and running. I created both a twitter account and a blog the past week and im starting to figuere out how everything works. I also created a pintrest account where for now im just using to get information and play around with. Im actually learning alot from using all these social media engines which i have never used before.

  The pamperedmommy brand consist of constantly finding new ideas and quick tips to share and im having a blast using all these new engines to inspire my brand.
 
    Is amazing how quick i have discovered how to find my target market. Pintrest has actually been very useful in finding the people which will be interested in my brand because they breakdown everything into categories.  I have repinned and followed some of  those who have a connection to my personal brand and will potentially be intrested on what i have to offer.

    During the next couple of days i will change the layout and design of my blog to make it more me and will start to promote my blog on a broader scale via google.


Follow the PamperedMommy on twitter @pamperedmommy18 and my blog at pamperedmommy18.blogspot.com


By: Perla Ramos

@NYFanNation

Today on twitter I created a new account that I titled NYFanNation.

The focus of the account is to give details about the games while they are being played, and when the game is over give my followers the final results, and from there I am hoping that my followers will make comments in which I can then engage them, and then keep them as a loyal follower.

I have started the task of building up this profile by following all the NY teams official twitter accounts, as well as some reporters who I could get information from their accounts and retweet them to my profile.

So, I hope that you could join me in this journey as I try to build this profile.

NF- @NYFanNation

Where is my target audience?

This past week my mission was to find out where exactly my target audience is hanging out. Following advertising agencies such as JWT and BBDO wasnt enough and following big corporations that have great commercials wasnt getting me any feedback from my target audience.

So how was I supposed to attract my target audience?

Simple. I needed to go to them and interact with them. The two ways I attracted my personal target audience was

1. Engage in conversations in blogs by Adweek and Adage  so I could build my personal brand
2. Make a call to action for advertising junkies on Facebook whether it was a personal account or a company Facebook profile make them follow me on Twitter

It will take some time to build up some followers on my Twitter account but I am in this for the long run.

Matthew Molina
@SilentCreator1

Monday, November 19, 2012

Rutgers Big Move

There is another big announcement in college sports!

The first college to enter the Big East are now on their way out. Rutgers is heading over to the Big Ten, now having 14 colleges in their conference.

With the Big East looking like its going fall apart, Rutgers did the right move and move to a new conference before the destruction. This is a very positive thing for Rutgers University, they are going to a very powerful and popular conference.

Rutgers will be playing teams such as Ohio St., Michigan, Michigan St., Nebraska, etc.. Being in this conference will help Rutgers having better recruiting because athletes want to play in big games against big name teams.

For all the local fans of college football around Rutgers, this is a huge thing. We now get to see Rutgers play top ranked teams in the country and have them come to New Jersey!




rutgers-logo.jpg




Craig Ludington



SportRoom

Today I finally created my Facebook-blog, entitled "SportRoom". I want this to be a place where users of the social media site can debate and share information about all that goes on in the wonderful world of sports!

The most important task I still have yet to carry out is spreading the word and befriending people on Facebook. I will most likely add a few of my own friends, but mainly adding some of the suggested users the website displays alongside of its homepage.

This is by far the biggest step in getting my brand out there. I want to start with my social circles and see if I can get a word-of-mouth trend going, so I can see the demographics of who is interested and who to target.

Right now I am sorta taking baby steps. I have a lot on my plate right now, so I'm doing my best to juggle this with the other important events in my life at this time. Any comments or advice is certainly welcome :)

PS - While looking for current events involving social media, I stumbled on this page about someone familiar to our classroom..

Who's Vacationing ??

Today I created a Twitter account for Who's Vacationing. @whosVacationing 
It's a start of what i want to do with this website in the future. 
If I can get Ten followers this easy from my classmates, the word will spread quick when the actual website is launched next year after I graduate. 
I followed the class blog first obviously and got my name out there. I then followed some travel magazines and travel sites. Since I love how popular and successful Expedia is, I also followed their page.
My page will give future vacationers tips of what to do or where to go. 
This site will sort of be like a social calendar of who is going where on certain dates.
 this will then inform you of what kind of people and atmosphere you can expect when you reach your destination. 


The Ambitious Fashionista takes Off!

This week I decided to finally launch my blog! For all of my wonderful classmates that would like to read click here. I am extremely excited to start on this journey and begin putting my ideas, tips and advice down.

As many of you can tell, I used my brand statement that I submitted on this blog as my personal statement and first post on my new blog (thanks for the idea Perri!) with a few minor changes. I also started promoting on my personal Facebook and Twitter to drive visitors to my page!

I hope you all follow my blog or have somone you think would benefit from it take a look.

Stefy x0ox
Blog
LinkedIn
Twitter



Keep Yourself Posted!

Wall Street Journal

A Great Way to Keep Yourself Informed

Keeping yourself informed with what is going on today is always a plus!

I would recommend ANYONE who is seeking a career in the business world to subscribe to the Wall Street Journal! Click the link for more info!

Picture yourself in an interview where business is a predominant. They ask you a question about an existing issue in an existing firm, what do you say?



Well, in a nutshell, you DO NOT want to sit there and yap about something you don't know. That is why it is PIVOTAL for you to understand current issues in the business world. 

Its definitely a great impression to know what you're talking about, either than trying to BS the experts. 

So subscribe today! You should definitely consider this. 

Don't forget to follow my twitter account, @InItForTheWin and @MaNNyLokXo! Also my LinkedIn account

And please trust when I say, SUSCRIBE TO THE WALL STREET JOURNAL!

"Formal education will make you a living; self-education will make you a fortune."

Sunday, November 18, 2012

Let's blog !


A very brief post to tell you that you can now follow my adventures on LittleAppleTree Blog!

My first post deals with my experience of Sandy on Kean campus.

I hope you will like it!

Charlotte

Saturday, November 17, 2012


Elements of The pampered mommy:

The pampered mommy blog will consist of daily tips and ideas on how to get a little pampering in your life. It will be a place where busy moms can go and find quick and easy ideas on what to wear, spa rituals, time management, make-up, skincare, nails, and fun activities for the whole family, etc.

 

Key elements:

·        The pampered mommy will be very easy to access for those moms who don’t have much free time on their hands.

·        Tips and ideas will be in short formats and easy to understand

·        The blog will be updated regularly to ensure a connection between my brand and my audience.

·        Each day of the week will be considered The Pampered Mommy category of the day. For example Monday will be Skincare tip day and Thursday maybe what to wear to any occasion tip day.

 

 

I have executed my idea of quick and easy tips by looking through magazines and online for many different tips on relaxation and time management skills.  I also have a spa day planned for myself tomorrow where I will personally ask my aesthetician for some ideas for at home spa rituals. I’ll let you all know how it goes ;) 
 
by: Perla Ramos

Tuesday, November 13, 2012

First One Up

News Commentary Discussion


What I Learned While Live Tweeting a Friends Funeral

As the first one to lead a discussion for a news commentary I must say, I was a bit nervous on whether  people were going to participate or not.  I was glad to see most of the class enjoyed the article and was engaged in the discussion.
Although it was already past 9:00 pm and knowing our class ends at 8:45 pm I was surprised on how many people kept giving their input. It was great to hear everyone’s opinion!

Overall I was pleased to see so many of my classmates like MannyStefania and Craig participating. Thank you everyone for your thoughts on the article.
Just in case you might have lost the article it’s on Gigaom.com. Share it with your friends and tell me what they say on Twitter!

 -Matthew Molina
@MatthewDMolina

Walt Disney

Walt Disney Theme Parks


Objective:

- Make each and every customer enjoy their experience at the theme park

-Create loyal customers which will lead to generating more sales throughout the years

- Understand our customers and know their needs

Not only are we in the business to create profits but we also want to provide an experience that no other theme park can match. We want our parks to fulffill everyones dreams and in return we would like to receive positive feedback from every customer.

Increasing customer loyalty goes a long way. I remember my mother taking me when I was a child to Walt Disney World, I loved it! I will do the same with my kids one day.


Audience:

- We want to attract the younger generation, ages 2-17

- We also want to attract the parents that take their kids to the theme park

Our audience is everything! We need to connect with them as fast as we can as simple as we can and as effective as we can.

So how will we do this? We want to implement social media tools such as Facebook and Twitter so there will be an awareness of our brand.

In Facebook we want to see interactions between ourselves as the company and customers. We want to build a long term relationship on Facebook with our customers by always keeping them engaged in questions and different topics.

Twitter we will use as a short term problem solver. Any questions that need answering will be done on Twitter since it is faster in response time.

Social Media is a gate way to thousands of business oppurtunities.

-Matthew Molina
@MatthewDMolina












Monday, November 12, 2012

Back to Class!

Professor Richman, fearless leader of our class, has some amazing speakers/visitors lined up to visit our class:

  • Alison Davis, CEO and Founder of Davis & Company will be discussing employee engagement and social media which is critical learnings for our campaigns! We look forward to welcoming Alison into our class.
  • Coming back today is Dia Yunes. Dia spoke to us earlier this semester on social media and how she got her amazing job in social media after graduating from Kean University. She will be present the case study for our campaigns which happen to be 40% of our grade. We are definitely excited to see Dia again!
  • Lastly, we have Gulsah Boye coming back to our class after her wonderful presentation on social media campaigns, amongts other things. Gulsah gave our class a team project to come up with a mini-campaign for a new toilet coming out geared towards moms. Gulsah well hear our campaigns and see which she likes better. Oh, and by the way, this is girls versus boys!

Unfortunately, due to Hurricane Sandy we have missed 2 weeks of class and in college years this equals eternity. Today's class is one you don't want to miss!

xoxo Stefy
LinkedIn
Follow me!

Look Sharp + Live Smart: GQ


I think GQ magazine is the master of Social Media. Following them keeps you entertained and in their favor it'll make you want to subscribe to their magazine.

I am subscribed to GQ. It is the best magazine for a man around our age group; that is 18 to 30 years of age.

It has hot women all over it. Men teaching you how to dress and what is "in" for the season. Sports. Famous people. And obviously like every other magazine, a bit of tips and gossip.

On twitter they have 250+k  followers. I believe that kind of low for such a big name. Yet, thinking about it, their target market is probably all men.

GQ is not only on twitter. they also have a Facebook page with 350+k followers and an Instagram with 800+ photos .

GQ using social media is genius. They show the viewer enough to know what their magazine is about. Then they have you hooked!  its only $12 for a one year subscription. and if you add $5 you can have the Online version too.


Objectives: GQ magazine has found a way to connect to people through social media. they upload awesome articles and pictures through the web. there for further enhancing their net income for their magazine subscriptions. 


Target Audience: GQ Targets mostly young adults. usually between the ages of 18 to 32 years of age. even though some women may be interested and read this because of the attractive famous men that are dressed to impress on the front cover. 

Issues/Opportunities: some issues GQ magazine might have is that they are sharing too much. people like just following them on twitter and seeing all their pictures on instagram. Yet, them being famous and noticed on social networks enhances their name and lead people to subscribe.  

Strategies: GQ uses social media to show the public what they are about and what articles they publish. Also, it is only a $12 subscription for a whole year. you cant go wrong. 

Measurements: they easily track how many followers they have in all of their social media websites. and may gather information about who's viewing their page. they have over a million followers combined on their social networks; which puts their name out there in the public.