How To Execute My Guy's Lifestlye Blog

 

I want to create an online blog where guys can discuss, debate, and inform others about their favorite music, movies, sports, teams, restaurants... Anything pertaining to an everyday male's favorite subjects.

There are a lot of sites out there that are directed at one particular group, team or show, but what about a place where you can look through all trending topics..?

Opportunity: With all of the innovations in social media and technology, I feel like a blog dedicated to all of the topics men enjoy would be a hit in the midst of this social networking boom we are living in today.

Target Audience: The male population duh.. but the only difference is that this encompasses most age groups: A teenager, a middle-aged man and a grandfather could all utilize the website to discuss and debate recent events involving their favorite football team, for example, as well as to gain insider knowledge.

Main Objectives:

1. Create a blog consisting of various forums for each topic that is visually easy to navigate.
2. Find others interested in posting in the blog and initiating discussion on the topics that they have expertise in.
3. Use other current social media channels like Facebook, Twitter, and LinkedIn to advertise the blog and get the name out there.
4. Add "like" buttons to get an idea of what our customers base is like.

Measurements: As well as putting "like" buttons on our blog and online advertisements, our numbers from using popular social networking websites will aid in figuring out who our customers are as well as which topics are the most popular.

StarBucks.. The social media guru!

 

When thinking of consumer brands and social media it can be difficult to leave out Starbucks! In 2010 Starbucks was found to be the most popular consumer brand on the social web by an ICT survey. Starbucks objectives are very clear they want to connect and hear from their consumers. They connect with their audience by asking their customers for ideas and suggestion on just about anything that has to do Starbucks. They use blogs and social media tools to find their target audience and interact with them.

Starbucks also has a YouTube channel with 4,800 subscribers. This gives them the opportunity to upload commercials and videos on their different coffee's, brand, and even their charity work.

By Perla Ramos

The Juggler: Taking it one day at a time...

Everyday is a struggle but all I can do is take it one day at a time. If I take my eye of the ball for one second I would be one sad clown show at the circus. 

My life revolves around many things but my main task is work. I work anywhere from 60-80 hours per week and travel and hour north for school on Monday and Wednesday nights.

During the day you can find me working internet leads, cold calls and lead refferals in the insurance agency in Princeton. Depending on the day, I go directly to school or work at Romeo's, the restaurant my fiance and I run since his father retired last year.

And you would think, "if shes complaining about all the tasks she has to do, why doesn't she drop one?" ... I ask myself the same thing but yet I still put the pressure on my shoulders because that is who I am.

My Social Media Strategy

Objectives: I want to be able to inspire others the way I inspire myself on a daily basis. Yea, sometimes I don't want to get out of bed but guess what lady, I do it because I know in 10 years I will be able to retire early with plenty of cushion because I worked my butt off today!

Issues/ Opportunities: I believe my main opportunity would be through blogging. I feel most comfortable blogging and I would be able to get my whole story out there. Once I get adjusted to twitter I could send out helpful daily hints from the juggling workaholic herself!

Strategies- My strategy is to reach out to all the other women in my shoes and let them know they are not the only one and we can do it even if life feels like a balancing act on a tight rope.

Tactics-I would like to get my story out there by linking my blog to a website or advertising on Pinterest/ Facebook. 

Measurement- My measurement of success would be how many people respond to my posts and ffeatured tips.

                       The Pampered Mommy...Ready to make her mark on SocialMedia!

   The Pampered Mommy will be a guide to all those busy moms who are looking for tips and ideas on to manage their busy lives and how to pampered themselves without being overwhelmed. Some may say THERE’S NO TOUGHER JOB THAN BEING A MOM! and that is just an understatement. My objective will be to make the lives of so many hardworking moms’ easier. Is important not to lose your indentify in the mist of motherhood, marriage, work, school etc.

 

Target audience:

Working moms

Stay at home moms

Women in the Workforce

Women in education

Age group 18-45 years old

Strategies:

  Some of my strategies include using social media tools such as Facebook, Twitter, LinkedIn, Pintrest and blogs. These tools are imperative in reaching your target audience because its and quick inexpensive way to reach many people who are searching for tips and ideas like the ones I will provide. They can follow my day to day experience of being a working mom and how I manage my time in order to have time for myself and do the things I enjoy  outside of being a mom and employee. My social media engines will be updated regularly in order to keep my target audience interested and built a closer connection with them.

Measurements:

   Measuring the feedback on my personal brand include keeping track of the comments, likes, re-tweets, and followers that visit my pages.  This will allow me to view what people are saying about my brand, helping me in identifying what my audience enjoy or dont enjoy, what do they want to know, and how successful my brand is.

By Perla Ramos

Dunkin Donuts: Whats Your Flavor?

Dunkin Donuts, the nationally known coffee empire recently conducted a series of social media contests with their ever so yummy Coolatta's. Coming in all kinds of flavors, Dunkin wanted to know what their customers enjoyed most.

Dunkin's Tropicana Orange Coolatta

 To find out the choices of their customers Dunkin created a competition on Facebook for participants to take pictures with their Coolatta of choice, post it on their Facebook and make it their profile picture. Within one week DD's fan page grew by 200,000 fans.

Since 2009 when DD lauched its original competition, they have started a program for "fan of the week" this allows all Dunkin Donut fans the chance at winning free stuff and acknowledgment from the company.

 During their run of contests, Dunkin was able to gather valuable marketing information through their social media tools. They were able to gather emails, demographic locations and product popularity all from a simple photo contest! They continued these contests while partnering with other companies such as Pandora    not to generate income but to gain awareness to their brand. In turn revenue was moist likely generated but the purpose was not intended for profit.

 Dunkin Donuts Social Media Strategy

Objectives: Dunkin's social media objective is to gain awareness to their brand and get to know their customers. Dunkin wants to work to please their customers the first time and not have to repair the relationship later on.

Issues/ Opportunities: The DD empire has the opportunity to gather the attention of 7 million plus fans on their Facebook page, they should use that as their advantage. Sending out posts and asking for customer reviews is a great way to do so.

Strategies- Dunkin's strategy is to get inside their customers minds. They want to know what, why, how and where they are purchasing their coffee and what Dunkin can do to help.

Tactics- There is nothing better then winning a free cup of coffee or donut and Dunkin has realized that. Their tactic is to ask customers to come to them by giving away gift cards or free coffees.

Measurement- Dunkin measures their success by how much demographic, consumer, and preference information they receive.   

I RUN ON DUNKIN xo* -Dionna

 

The Adventurous Foodie Guide

The adventurous foodie is a guide to various food, wine, beer, restaurants, cooking, culture and nightlife that I experience on my adventure called life.  My objective is to educate and inform the public of the social media world on what I find to be intriguing, desirable and worthwhile to dive into. 

By using social media tools such as twitter, facebook, instagram, and linkedin you can follow me on my travels and experiences.  I love food from pizza to sushi and I will try anything at least once!  Learning the mixology of different drinks and the pairings of wine & beer to compliment the right dish. 

Some issues that I might have are the target audience that I want to engage in.  The target audience that I have in mind can range from 21 and up.  There’s no real set group it really only has to do with people who love food, traveling, and culture or are interested in broadening their horizons.

I want my followers to have the opportunity to try something new or cook a dish they would of never dreamed of doing.  I want them to get inspired to create their own creations and recipes or contribute places they have traveled and food they have eaten.  I want to get out from under the rock and experience all of the options there are out there.  A person can’t have macaroni night on Wednesday for the rest of their life.  Expand the menu!

My strategy is to adventure each week to

·      A new restaurant that offers a different type of culture’s cuisine.

·      Try a new dish and drink.

·      Travel

·      Cook / Create something you have never had.

·      Open your horizons to other people’s way of life.

By writing about my experiences and adventures I hope to draw my audience in and have them contribute their ideas and experiences as well.  I will measure my success by the amount of likes and followers that I receive as well as feedback to show how successful my adventures are.

Buon Appetito!

John Coviello

Skittles' Homepage Gets Out of Hand

User-Generated Content Containing Racial Slurs and Profanity 

Skittles is known to be fun, new, and exciting. Being this as it may, in 2009, Skittles decided to change the content of their homepage through social networking sites.   

The new Skittles homepage became a "verbal gun-shooting" from social network user from Twitter and Facebook, hungry for fame. 

In a search for innovation, Skittles found themselves caught between this aggregation. The campaign became a mockery of the product.

Users were using the word "Skittles" on all of their posts that they wanted posted on the the Skittles homepage, containing racial slurs and profanity. 

They definitely went public!

Objectives: Skittles is searching for a way to connect through social media and engaging others to join in on dialogues. In a journey to become more popular and exciting, they seek business benefits through social media marketing.

Target Audience: Skittles is targeting a young and attractive audience who enjoy the taste of their product. They are seeking feedback and ideas for new and fun flavors. 

Issues / Opportunities: The opportunities area countless from becoming a social networking site. They run everywhere from customer feedback and promotions to customer service. Obviously, some of the issues are that they should not make their site a conversation and dialogue. 

Strategies: Skittles has already been through a rough patch through social media, they should reach out to different approaches to social media like a question and answer program.

Tactics: Keeping in mind that interactivity should be a main priority of social media networking is their tactic.

Measurements: An effective way to measure is to count their website visits, their followers, their tweets, retweets, replies, and favorites. 

Although Skittles was very daring and brave to be one of the first websites to go "live", they must take into consideration the reality of social media. They must be aware of interactivity and dialogue. 

 

    

 

Taste The Rainbow!

Follow me on Twitter @MannyLokXo and on My Linked-in page!

J. Crew

I would have to take a guess and say that J. Crew definitely fosters an online presence. Their clothes are very modern, which bring in customers who can be described using the same word.

On the company's official website, there are links for their Facebook, Twitter and Tumblr pages. This indicates that they put effort into their online presence.

I can't imagine a clothing manufacturer not having a blog or interactive website in this day and age: It is the perfect way to gain feedback and see what's in and what's out.


Why J. Crew Should Partake in Social Media:

1. To see what their customers, new and old, think of their products.

2. To help decide which styles should be continued, and which should be discarded.

3. To enhance and develop customer relationships.

4. To get a possible advantage over competitors.


Who They Are Trying To Target:

• Adults (aged 25-45): J. Crew has a very sophisticated and mature look, which inevitably brings in the older folk who are trying to be as fashionable as possible. 
• Young Adults (aged 18-25): I can speak for myself when I say that J. Crew's popularity with the younger crowd is rising. During high school, when I began generating my own income I was turned onto J. Crew's sophisticated style and simple look. And through college I've seen more and more of my pupils adopting the J. Crew look.
• These two groups of customers are the same types of people buying smartphones and adjusting their lives to the internet boom that we are currently experiencing.

Opportunities:

I think J. Crew needs to take advantage of what is going on around them. It seems to me like the clothing industry is not doing enough to reach out to their consumers through the web. This could be a ticket to increase the company's awareness as well as pursuing current customers relations.

Facebook - A consistent leader in the social media world, a Facebook page is crucial to spreading the word about any company. By updating this page weekly, at least, J. Crew could inform many of their consumers and possible customers about events within the company.

Twitter - Much like Facebook, this website is becoming increasingly popular with companies. They can use this device to share information as well as assessing customer's opinions.

Tumblr - Seeing as this website is based on the posting of pictures, it is important that a clothing company like J. Crew gets involved. This would give the audience a quick look at some of the things the company is producing, for visual effect.

J. Crew Aficionada - This is a blog made by an obsessive fan of the company, but can surely help spread the word about the company. Although the company itself is not involved, it is a beneficial way for common customers to interact and share news


Strategy - Using all of the above resources, as well as the company's own website, J. Crew should do its best to get their products on the internet and viewed by as many people in their target audience. Once this has been established, the company can then explore alternatives and variables, such as expanding their target audience and signature style.


With social media on the internet, it is easy to detect logistics such as number of viewers and "likes" or "dislikes", which is a businesses' dream task.

United Breaks Guitars

http://www.youtube.com/watch?v=5YGc4zOqozo

“United breaks guitars.”  This three-word chorus line sung by Canadian musician Dave Carroll got the attention of over 8 million viewers.  Traveling is always a hassle especially when it comes to being a musician.  They carry special cargo also known as a “Guitar’’ wherever they go.  Dave Carroll had an incident back in July 2009 where the neck of his Taylor guitar was snapped due to careless employees.  United wouldn’t compensate him since it wasn’t within the “24 hour” period of time but his viral video sparked a blaze that destroyed more than one guitar.

·      180 Million dollars of shareholders money declined.

·      Stock plunged by 10%

·      Biggest decline in 3 years.

·      Compensated him $3,000 for the $3,500 guitar.

Today there is over 12 million youtube video views and at one point had reached the number one spot on itunes.  This video hurt the business of United Airlines displaying poor costumer service and care.  But on the other hand boosted the business of Taylor guitars who gladly gave Dave Carroll two brand new Taylors.  

Untied Airlines objective is to provide better customer service and satisfaction to make sure that all their customers are satisfied and taken care of.  This incident caused a large decline in sales and image due to social media.  The target audience for United Airlines is the anyone who is a current customer between the ages of 18-50.  Also, anyone part of the music community will second guess flying United Airlines after this problem, so they should market and reassure that their valuables are safe with this airline. 

With this problem Untied can use this as an opportunity to show that they care and boost their company's compassion and customer satisfaction.  They can use the tactic of making sure their employees attend to the concerns of all their passengers and not take any incident lightly so that their business will not be further damaged.  Lastly, they need to measure their worth of loss that could occur to the problem or situation and look at the damages that could happen in the long run.

John Coviello

So... What's The Plan?

This situation is only temporary... 
I'm climbing up the mountain
COME WITH ME!

These tips that I'll be giving all come from experience and close mentoring.

I want those who follow my blog to know that if I can make it, they also can. I want to say that my readers are college juniors or seniors that really want to be a part of something big.

I am targeting young revolutionaries that want to make it BIG. Specifically, I am calling out to college students who are seeking for job opportunities and may be having a hard time having faith.

Here are some social media sites where I can engage with people:

• Twitter: I have opened a twitter page where I will post the most positive quotes on a daily basis. In addition, a series of opportunities that people should take into consideration. Follow me @MannyLokXo   

• Linked-in: Networking with the right people is always important. Join my page and you will find many job opportunities. Lets Connect!

• Facebook: Just like many others, I will have a Facebook page where I'll do similarities from my twitter page, only I will focus more on reaching people at a more personal level. 

My goal is to build relationships with people who might find themselves in stressful times in their lives. 

I will create conversations on how to make connections, how to give good first impressions, or even how approach professionals.

So many people just need a little push in order to go an extra mile. I want to give that little push. 

Social Media Plan for Starbucks.

Starbucks has a big brand presence online.

Starbucks are one of the most engaging companies online with over 705,000 followers on twitter and over 5.428,000 fans on Facebook.

Social Media Strategy match with their brand values , which are honesty , sincerity, and connection with its consumers.

Lets take a look at how they became one of the most engaging brands online and for what price ?

       Objectives: 

• Increase consumer awareness and consumer engagement. 
• Engage customers in the corporate decesion-making process via My Starbucks Idea Site. 
• Create a strong link between customers and employees . Indeed customers are able to decide what kind of arts , book and music will be included in the store. 
• Put a price tag on this kind of engagement , and connection with its consumers.

      Target audience : 

Starbucks' target audience is men and women aged 18 to 40. 

• Adult aged 25 to 40 , tend to be urbanites with relatively big income, professional careers. 
• Young adults , aged 18 to 24 . Starbucks positions as a place college students can hang out and meet people. This category of customers are familiar with Social Media tools.

Starbucks can find his target audience in working place and universities plus Social Media channels. 

    Issue and opportunities : 

Starbucks has an opportunity to stay in touch with the customers through their big presence on Social Media channels. 

The issue for starbucks is the cost of this popularity- the social media marketing budget. 

   The best social media tools for Starbucks: 

My Starbucks Idea site -An interactive place. 

         This site give users the opportunity to share their ideas related to starbucks. 

My starbucks idea blog: Blog written by starbucks employees dealing with what Starbucks is doing with the ideas posted by customers. 

Facbook : an interactive place with videos, blog posts and photos. 

         Starbucks inform their customers and invites fans to events. 

Twitter: Answering questions and re-tweeting what people saying about the brand. 

Youtube: videos dealing with the origins of different coffee blends and Starbuck's history. 

Strategy : Starbucks Social Media strategy is to get people more engaged with the brand and to build a brand equity . 

Tactics : Increase the number of followers by being everywhere on Social Media. 

Measurement : Through the number of followers on Facebook , twitter , blogs and the number of views on youtube. 

HoudaJabli 
http://keansocialmedia.blogspot.com 
@keansocialmedia

Greenpeace 1 - 0 Nestlé

Case 7 from our hand out deals with an alternative use of social media.
Most of the companies use theses tools to promote their goods and services and improve their visibility on the web, others use them for a different purpose: denouncing an issue !

Here is an example of Greenpeace who used Facebook and Youtube to denounce Nestlé's non-ecological practices.

Objectives:
- Use social media to denounce an ecological issue
- Have an impact on consumer's mind by creating a buzz
- Improve Nestlé's practices

Target audience:
Greenpeace targeted Nestlé's Facebook fan pages, which means more than 715 691 persons (2012 figures) and people using Youtube. Since 2010, more than 500 000 persons watched this video on Youtube.

Issues: "Nestlé's practices of using palm oil in areas that threatened rainforests and orangutang populations" (Greenpeace press release)

Opportunities: Nestlé is very famous around the world, so denouncing its practices was not so tough for Greenpeace because they knew the impact could be strong.
Using the Kitkat chocolate bar was also very smart from Greenpeace, because a lot of people consumes it and consequently the target audience could feel very concerned by this issue.

Strategy: Becoming a Nestlé's Facebook friend

Tactics: Creating a striking anti-Nestlé adversiting on Youtube and publish it on Nestlé's Facebook fan page.

Measurement : Greenpeace could measure the consequences of its campaign by looking at the number of viewers, the number and the contents of comments on Nestlé's fan page.

The best measurement of Greenpeace's impact is the fact that after this campaign, Nestlé decided to exclude companies from its supply chain that deal with risk plantations and deforestation.

Well done Greenpeace !

This case teaches two points:
1) Social media can be used for marketing and demarketing reasons
2) When you use a social media, you have to be very cautious ! Be prepared to deal with different point of views.

Charlotte Flomet

The Adventures of LittleAppleTree...

Last week was about my personal brand and the reasons of this curious name "LittleAppleTree".

Now is the time to talk about my social media plan ! 

Objectives:

- Share in real time my experience in America with my relatives

- Create a community of persons who like travelling and discovering foreign cultures

- Interact with people all around the world and share together our experience of travelling
- Give some tips to people who would like to travel to the United States     

Target audience:

- people who like travelling

More specifically :

- future exchange students in the US

- future travellers to the US 

Issues: Talking about my experience in the US could sound really boring so I'm going to do whatever I can to captivate my target audience.

Strategies: Be present anywhere !

• Facebook : LittleAppleTree in America, A part of my target audience will be students so I really need to be present on facebook (most used tool)
• Twitter : @CharlotteFlomet
• LinkedIn: Charlotte Flomet

These two last profiles don't deal yet with my personal brand.

Tactics: I want my followers to laugh or smile when they read my posts so that they want to come back on my personal page !

In order to achieve it, this is what I planned to do...

 

- use a conversational and funny tone

 

- create a discussion at least every two weeks, about a specific subject

Example: "Could you describe a traditional dish from the country where you travel and give us the recipe?"
The aim would be to interact with people from all around the world and discovering new cultures.

 

- experiment an American habbit at least every week.

Example: "This week I went to a traditional football game, and you, did you do something special ?" 

Measurement : Look at the number of followers and comments I have.

 

Charlotte Flomet

LittleAppleTree

 

Next step for (Im) Possible

Personal Social Media Plan for (Im)Possible :

"Nothing is impossible" : This is my motivation for everything I want to do and have already done. 

This sentense full of hope and possibilities that make your dreams a reality. 
Don't hesitate , just do it ! just believe that you can do it.... 


Objectives :

• Create an interactive community . 
• Create a big communication around (Im)Possible.
• Understand how members use social media and what members are saying about (Im)Possible. 
• Increase members base to create a strong network. 

Target Audience: 

• All the people who believe nothing is impossible. 
• All determined and hardworking people who want help people to never giving up. 
• To all the ages and generations around the world. 

The target audience for my brand hang out online on differents social media tools and forums including networking groups and associatives blogs .

A part of my audience who try to change the world are present in many activist blogs fighting for peace, freedom and parity.

The best social media tools I can use to promote my brand:

Facebook: Yes (Im) Possible Facebook page established.                                                               -Content types: Photographs, link to articles and members stories & advices.                                   -Purpose: Increase recognition , increase social engagement, establish online social network.

Twitter: via my personal profile.                                                                                              
-Content types: Link to articles and stories                                                                          
-Purpose: Increase recognition , increase engagement, establish network and brand name.  

Linkedin: via my personal profile . I am looking for people with the same interest to build a professional community.
 -Contente types: Discussions about job opportunities.
 -Purpose:Increase recognition , increase engagement, establish network and brand name .

Blog: Long term project is to create a blog , after I built a strong brand personality.
-Content types: Photographs, expert articles, members post.
-Purpose: Increase recognition , increase engagement and serchability.

The issue for (Im) Possible would be the most incredible stories that I can share with my audience.

Tactics I will use to start promoting my brand is to follow all my competitors.

Strategies I will use for my brand will be connecting a great number of people around the world. Also I would like to create a networking community for my professional career.

Measurement through the number of followers on Facebook page , Twitter , Linkedin and blog.

Call me crazy , call me a dreamer but I really believe that with enough work , determination , we can make our dreams a reality...

@houdajabli
http://keansocialmedia.blogspot.com
@keansocialmedia

Southwest Air Responds to Kevin Smith

Low-Cost Carrier Solves Issues through Twitter

Southwest Airlines have been known as the "low cost carrier with no frills" but in February 2010, Southwest had a huge issue with one of its flyers.
 

After being seated, director and actor Kevin Smith (Clerks, Jay and Silent Bob) was told that he would need to evacuate the full flight because he was a "safety risk" to other passengers, due to his weight.
 
Smith had previously bought two plane tickets when traveling Southwest to be comfortable but never expected to be humiliated and actually kicked off a flight. He immediately took to Twitter, with his 1.6 million followers, and his own personal blog to rant about Southwest.

Post on twitter: Dear @SouthwestAir - I know I'm fat, but was Captian Leysath really justified in throwing me off a flight for which I was already seated?

Southwest immediately responded to Smith acknowleding the humiliating experience.

I've read the tweets all night from @thatkevinsmith - He'll be getting a call at home from our Customer Relations VP tonight.

Objective: Southwest is actively listening to their customers to cut complaints and keep current customers happy. They fully understanding that keeping existing customers is much cheaper than acquiring new ones. By keeping an active presence online through outlets such as Twitter, they are able to listen to complaints and react in real time.

Target Audience:

• Any existing customer who wants to be connected to Southwest via social media tools such as Twitter, Facebook, or their blog.
• Their purpose for being connected could be to ask questions or complain about an issue.

Issues/Opportunities: The opportunity that Southwest has by being online is solving problems in real time rather than losing customers to unresolved issues.

Strategies: Since Southwest is known for their low-cost flights with no frills, its imperative that they have a presence online through Twitter to keep an open connection with their customers

Tactics: Shielding themselves from potential tragedy online is Southwest's tactic to keep their customers happy

Measurement: A great measurement for them is to see how many issues have been resolved and how many of those customers continue to fly with Southwest

In this particular case with Southwest, they went above and beyond to make sure they made this situation better. They not only placed Smith on a later flight at no cost but also gave him a $100 voucher when he landed.

Also, due to the overwhelming outrage on Twitter, they went as far as posting a personal apology to Kevin Smith on their personal blog. All of this could not be possible if they did not have the real time connection to their customers.

Lesson Learned: Monitoring and managing online presence is a crucial ingredient for excellent customer service!

Stefy x0x
@stefyyleon

Starbucks Shines Through Social Media

How Starbucks uses Social Media Channels to Promote

In 2010 Starbucks was named the most popular consumer brand on the social web; this was stated by a survey that was taken by ICT of brands. While the survey was taking place Starbucks had already reached over 705,000 followers on Twitter and well over 5 million Facebook fans.

ITC could not confirm that by having a large amount of fans generated high profits. Although they weren’t sure if it created profits, it’s safe to say that having such a large fan base through these social media channels is how Starbucks reached ultimate brand awareness.

The strategy for Starbucks has been getting great reviews due to its high consumer engagement. Its actively involved through social media channels such as Facebook, Twitter and they also have their own YouTube channel.  

Objective: Starbucks has made a great impact on social media and wants to keep that up. Its objective is to drive consumer engagement with the brand.

For example: The company has let customers connect with employees, this way they can be able to decide what kind of arts, books and music they want to see being offered in the store.

Target Audience: Anyone who is part of the social community, Starbucks wants to have the chance to connect with them. Whether they are a Facebook fan or Twitter Follower, Starbucks wants users to interact with the company so they feel they play a role in decision making processes.  

Issues and Opportunities: The opportunity Starbucks receives is on microblogging. By being on Twitter Starbucks is concentrated on answering questions and re-tweeting what people have to say about the brand.

Strategy: Starbucks strategy is to always push consumer engagement. Wanting to stay on the throne of social media it will keep showing its customers that they care about what they have to say.

Tactics: By keeping consumers in the loop, consumers feel that they are a part of Starbucks. As long as Starbucks uses the high level of consumer engagement tactic, they will be successful on and offline.

Measurement: A successful way to track measurement is the number of followers on their blogs, Twitter followers, and fans on Facebook and even the number of views and subscribers of their YouTube channel.


Starbucks has been doing a great job in Social Media! Being on top of the game brings on a lot of perks but also a great sense of responsibility. Starbucks will forever put their customers first!

-Matthew Molina
@MatthewDMolina

How to Make Social Media Work for Me

Strategic way to create a presence online for a SilentCreator

As a full time college senior I surround myself with things I enjoy, with one of them being advertising. There is something about the creativeness that goes into the campaigns that draws me in.

The work and strategy that is put into an advertisement is what I love. I want to further my career in advertising not only in creating successful campaigns but also interacting with other people who have the same interests.

The only way I can interact with people who have the same interest and also build my credibility is by diving into social media channels. My main media channel that I have created is through Twitter where I will micro-blog about advertising!

Objectives: To have a social community where my target audience can express themselves and think creatively about advertising/marketing campaigns.  Where they can create and critique advertisements that are seen throughout the world.

Target Audience:  Targeting advertising junkies. I will target people who have a key interest in advertising and like to share their opinions on different advertising campaigns.

The Issues and Opportunities: Microblogging on Twitter can lead through many opportunities since there are possibilities that my tweets may be retweeted leading in building my credibility.

Strategies: Hang out where my target audience hangs out. That means I will be engaging in conversations in websites such as AdAge or Adweek and hyperlinking my micro-blog so I could drive traffic into my website.

Tactics: Not only is my tactic to build my presence in the advertising industry, it is also to maintain a relationship with my target audience by keeping them engaged. Asking for their opinions once in a while will not cut it. Having them engage in conversations by introducing relevant and current advertising topics will keep them following my every move.

Measurement: My measurement goal here is to increase the amount of Twitter followers, Facebook connections and LinkedIn connections. Relationships are important in not only making but maintaining, making sure I am engaging current fans and followers is critical.

-Matthew MolinaFollow me @MatthewDMolina and on LinkedIn

How DD Does It

I read the case study on Dunkin' Donuts (DD) on how they used social media to market a new drink that they were coming out with.

The way they did they used social media for there new drink was by making a competition on Facebook for all users to post pictures of them drinking the Coolatta or even a picture of them at a Dunkin' Donuts.

They would choose a winner each week with the best picture that was published of DD's Facebook wall.

DD got a lot out of the competition, they where able to see what area of the country most people did the competition, what where the users hobbies and interest.

As a result DD has over 1.6 million "fan likes" on Facebook and they give all the credit to the competition they started in 2009.

• Their objective was to get fans to do a competition around there brand new vanilla-flavored drink, Coolatta in 2009.

• There target audience was to everyone who like there frozen drinks and is willing to take a picture while eating Dunkin' Donuts.

• The Opportunities that they used where to gain a more supporters on Facebook and also more supporters of there new drink.

• The strategies they used where to have fans post a picture on DD's Facebook and their own page, and they would do giveaways every week to the best picture.

• Tactics they used where to get a broader audience of DD's lovers and to see demographic information and access each of the profiles to online users.

• The measurements they found where that DD is the number one retailer of iced coffees in America, and they can speak about it in social media.

Craig Ludington

How To Be Discovered!

I am a Sports Fanatic!

I watch sports all everyday and have conversations about them daily with friends, families and sometimes complete strangers.

I will be blogging about the trending topics in sports and give my opinion on the situation that topic has. When giving my opinion i plan to interact with some of the big names of the sport analysis such as Stephen A. Smith, Skip Bayless, Adam Schefter, and other popular analysis.

I believe my brand will be something that should be known and popular because I am not a type of fan who just chooses a side because I like the team or a player on the team. Points that I will be making will be well research and making sure I have a good understanding of the topic.

I know not everyone will agree with me but if I link my sources to a credible website or link to any of the popular analysis that have the same point as I do, I would have better validation.

The way I plan to obtain more followers to my personal brand will be the following:

• My objectives are for sports fans all over to see how I think about the most trending topics in any sports. I will have strong opinions and I will be asking for there opinions also.

• My target audience will be everyone who has any interest in sports and their trending topics. Also for people who like to read what other people have to say and get another point of view on a topic.

• The issues or opportunities that I will talk about would be the trending topic or the most talked about topic in sports. This is useful because everyone wants to know what people think about what is happening now!

• Strategies that I will use will be hyperlinking big time sport analysis if they are talking about the same topic. Also I will be mentioning big time sport athletes in my blog, and finally I will be using credible websites like ESPN, ABC Sports, etc..

• The tactics I will use are having credible knowledge and have strong opinions on what is happening at that point in time. I also believe I will have a greater following because many people will agree on what I have to say.

• Finally the measurements I am using are trending topics, big names in sports, and objections and agreements with sport analysis. Also, I can get a better understanding of what majority people think on how I feel and better to know what type of people are following me.

Craig Ludington