Final Touches

As the semester reaches its final week, it is time to put the finishing details on my blog. Recently, I created a twitter page for the SportRoom blog, seeing as this site makes it a lot easier to interact with my target audience than Facebook.

This gave me a chance to start over (somewhat) and re-create a blog the right way. With Facebook, I found it increasingly difficult to communicate with influencers and promote my page, due to the fact that many celebrities and "experts" do not actually use the site.

Twitter seems to be the best way to get in touch with and really follow these influential people. I have noticed that celebrities and other V.I.P.s use the site religiously, documenting each and every move they make throughout their daily schedules on twitter.

Although short, twitter allows it's users to create a description of their page or of themselves, depending on the type of twitter (personal, discussion-based, topic-based, etc.). I utilized this tool so that people who stumble upon my page will have no problem identifying what the purpose is.

The most important thing I've begun to do is reach out to my audience, and twitter makes doing this a lot easier than Facebook. The people that I follow actually use and keep up with their pages, unlike Facebook where a third party is typically posting fake comments on celebrities' pages.

On my brand's twitter page, I am now following athletes, journalists, pundits, and some of the most important people in the wide world of sports. By engaging in conversation with these people, I can benefit by reaching out to an audience that has never heard of SportRoom, and potentially make them more aware of who we are.

A few minor changes I've made are adding "hash-tagged" key words in my tweets, and adding phrases like "Feel free to respond" and "What do you think?". Trending topics are great for adding followers and reaching out to new members of your target audience. I hope people will read my posts and be intrigued by the topics I post.

Getting the audience involved is also an important part of the process. My main goal is to create a discussion and/or debate around the topics I tweet about. I try to talk about the more hyped events going on, so that a wide base of "tweeters" will hopefully see my tweets and decide to inquire their own opinion of the topic. 

This class has been a great deal of help in finding a direction of marketing to get involved in. Prior to this class, my opinion of the topic was very broad and vague. Now that I have taken this course, I know I want to do something with sports and feel as if I am equipped to do so.

What I did and what they are DOING...

Staying socially active:
We came up with a great idea in class last week.

To post tweets, directly on the Kean twitter from my twitter, @whosvacationing.

I did just that, I also hash-tagged #spring break, and suggested some websites for student to visit for a great deal.

Since my target market is students and vacations, Kean’s twitter is basically a goldmine.

I also posted a video of last years Groove Cruise. It’s a huge party ship that sails from Miami to the Bahamas.

Nutshell:

Directly posted on my target markets page.

Spread the hash-tag of #Springbreak on my page and Kean’s page.

Linked a video on my twitter of a party ship that student may be interested in.

^^ They then immediately followed me back J ^^

Followed @applevacations and @bookit, which is a great site to get great deals on.

Also followed many hotels.

Re-tweeted many posts.

Tweeted at many pages.

Who Covers my personal brand:

I had to automatically choose www.bookit.com or @Bookit. I love this site and I personally always use it to book my vacations.

It’s ALWAYS cheaper than @Expedia and everything is just right there.

You can book the vacation, a flight, a car rental, and hotel all in one friendly place.

It’s so simple to use and it gives you the best prices.

I love what they are doing on twitter. They keep tweeting special deals that really are attracting and also affordable. Also they tweet many pictures of vacation spots and use very user-friendly languages to tweet.

My DREAM is to partner up my idea with this website. They can easily add a tab on their home page so users can know who is vacationing on the certain days the consumer is choosing to go away. They are definitely using twitter accurately.

Second, I like what @LonelyPlanet is doing.  I found them really easily when I typed in #travel on twitter. They are a very active on twitter. They operate by tweeting and re-tweeting the best in travel posts. Whether its pictures or tips; they tell you to tag your posts with #LP. This sets an image for the page and now if anyone sees #LP they’ll know its their page. And they read your posts, and Re-tweet the best of them.  They always use the hash-tag #travel and #LP. They have 923,000 followers and very detailed and reliable website www.lonelyplanet.com .

Building relationships for (IM)POSSIBLE...

If you believe like me that Nothing is impossible this post is for you.

As you know , my brand deals with all the stories and experiences you had in your life and with  everything you want to do and had already done.

Today, I am taking a new step with you to build relationships with two big influencers.

-Nothing is Impossible : The first community I started to build a relationship with is Nothing is impossible facebook page. This page has been created to let everyone know that we can achieve anything if we beleive.
I started following this page and posting comments on stories and tagging on some pictures. I also invited some people to join my facebook page.

-Steve Case  & Jean Case  : I decided to follow Jean and Steve on Twitter. Two social activists , CEO and chairman of the Case Foundation. The purpose of the foundation is to expand giving , promote everyday philantropy , deepen civic engagement and invest in people and ideas that can change the world.

I realy love this Foundation and the engagement of Jean and Steve on many projects around the world.

To build a relationship with my two big influencers , I started to follow them on Facebook and Twitter . I also started to retweet and comment their posts.


@HoudaJabli
http://keanmarketing.blogspot.com/ 

Building Long Lasting Relationships

Building a relationships with your niche is one of the most important steps of a bloggers career. Two media/reporters that cover my brand topic would be Fashionista.com and Dress For Success's Twitter account.

With Fashionista.com, I have been actively posting my feedback on their posts on their blog. I have not received word from them yet but am hoping that one of the writers will respond at one point.

I also sent Fashionista Facebook page an email with a suggestion for a new post: up and coming beauty and fashion bloggers, which I'm hoping, will include mysefl. No response yet, but lets keep our fingers crossed!

When it comes to Dress for Success, this is an organization that I really look up to. On Twitter, I have followed, retweeted and commented them. I am hoping that they will hear/see me reaching out to them and then eventually we can build a relationship and work together.

For example, Dress for Success just had an event in NYC and was trying to sell tickets. Unfortuantely, I could not attend but I made sure to retweet them to get some other followers and help them out.

With these steps, I am hoping to build lasting relationships with people who are in my field of work and who have already established a strong following. My hope would be to one day work with either of these companies and do a sort of guest appearance with Fashionista.com

I hope you're all following me on Twitter @ stefyyleon
www.ambitiousglam.blogspot.com

And the winners are...

As you all know, my personal brand deals with travels, discoveries of new places and new cultures.

This week, I took the first steps to build a relationship with two different influencers.

Who?
First, I googled "Exchange Students in the US" and I found the International Student website. The aim is to provide information to students who want to study in Australia, the United Kingdom and the United States. You can find for example relevant articles on how to choose a school or university, useful advice about insurance, paperwork, loans and taxes. The website also follows some students' blogs, sharing their own experience. This is the main reason why I thought interesting to build a relationship with the contributors of this website.

The second one is Antoine de Maximy, a French journalist famous for his TV show/documentary J'irai dormir chez vous. He is a globetrotter, travelling all around the world with his backpack and his camera, whose goal is to meet new people by asking to stay overnight at their house.

I LOVE his show! You have the feeling that you're travelling even just by watching TV, and you learn many things about the world!

1st step: follow www.internationalstudent.com on Twitter and Facebook. Unfortunately, it is more complicated to reach out Antoine de Maximy because he has no social media account. The only way I found to build a relationship with him is to follow France 5 page on Twitter. France 5 is the French channel on which the show is broadcasted.

The next step will be to interact with the two medias I've chosen.

Charlotte Flomet
Little Apple Tree
http://keanmarketing.blogspot.com

New Name!

Hi guys! Wanted to make an official announcement regarding my blog. I have decided to change the name of the blog to Ambitious Glam.

Ambitious Glam is a style or attitude that a certain person has regarding their looks. This kind of person will actively look for ways in which to improve their appearance, be it with make-up, fashion etc.

Let me know you're thoughts!

Stefy
www.ambitiousglam.blogpsot.com

Building Social Media Relationships

                      Since i embarked in this social media adventure and started to build my personal brand I have decided to follow and build relationships with those who cover my personal brand goals and topics.


@KeriGlassman

The first person that i have started to build a relationship with is Keri Glassman. She is a celebrity nutritionist and contributor to Spaweek.com on twitter. Founder of Nutritious Life and NutritiousLife.com
Women's health contributor ,author of The New You and Improve Diet, and last but not least she is a fabulous Mom.



  @mom101                         

  The second fabulous mom that i started to follow is Liz Gumbinner. She is the editor of coolmomtech.com, co-founder and editor of coolmompicks.com, contributor to the Huffington Post and a contributor to KatieCouric.com. She is also a writer and has her own blog(Mom-101.com)

 

 

- After viewing their post i started to realize why they've become so influential by

the amazing work they do. They are both successful mom's who are  trying to help other mom's with

their daily tasks which is the goal of my personal brand. They use social media to share tips and ideas on kids,health,food,nutrition,beauty,clothes,exercise you name it! I started to build a relationship with them by following them, commenting and re tweeting to their post. I have also shared the spa day at home video that i posted on my blog and my two favorite before bedtime relaxation products that i picked to see if they can give me some feedback on my blog or my twitter account. Hopefully they do!  

 

 By: Perla Ramos

Follow my blog: http://pamperedmommy18.blogspot.com

'Compelli-fying' My Personal Brand

What is compelling? I feel like that word could potentially have so many meanings, differing from person to person.

For me, it's to draw others towards something worth their time. And in this situation, that something is my personal brand, SportRoom

The first thing I thought of doing that could "compellify" my Facebook site is to begin posting videos. Videos are always a better way of drawing an audience towards the point of focus.



I also began using a promotional tool, titled "Event of the Night". From now on I am going to post about one of the better sporting events going on each day. Seeing as there are so many games, matches, and meetings per day in the wonderful world of sports, i'll try to use variety.

In my post for today's Event of the Night, I linked the names of each team team to their respective Facebook pages. This will give incentive to check out my page while also promoting traffic to the pages of both the Denver Nuggets and the Atlanta Hawks.

The final touch of compelling additions to my page was an enlarged image, serving as somewhat of a background. On Facebook, its called a Cover Page seeing as it is the first image viewers will see when visiting the site.

What could be a better opening image for a sports site?

A Blog Powerfully Irresistible.

Ultimately, that is how most writers would like to define their blog. Myself included. There are a few ways in which I believe can help achieve this goal. Creating compelling content is a task that can be both fun and challenging.

In my blog geared towards the beauty and fashion lovers, it is essential that I keep my readers up to date on trends, new products, and the latest beauty, health and fashion tips.

Compelling content #1

Product Reviews - I plan on giving my readers honest opinions of products that I have experimented with. For example, if you look on my blog now you will find a review on Dermorganic, an argan oil based hair care line which I absolutely fell in love with.

Action: Similarly, this week I am supposed to receive new skin products from Michael Todd Organics and I cant wait to give my review on that. Hopefully my honest reviews will keep readers entertained and keep coming back!

Compelling Content #2

Images/videos - What I believe is most appealing and compelling to my readers is images and videos of trends, favorite items, outfit ideas, etc. I plan on updating images of new shoes, clothes, jewelry, and makeup that come out and then allow people to link back to their websites to purchase.

Action: This week on my blog I posted pictures of my "favorite Sam Edelman shoes" and linked back to where the reader can buy them for less.

As I grow and learn from my blog I will see what readers are asking for. This type of trial and error is the best way to see what works with your niche and what doesn't. Hopefully you guys are reading my posts! Leave some comments and I'll be sure to reply!

xoxo @stefyyleon
www.ambitiousglam.blogspot.com

How Do You Attract Bees to Your Blog?

Answer: with honey

However, in my case, honey might not work as well on my fashionista ladies. Attracting your target market might be as easy as honey and bees and other times it takes a little bit more effort.

Thankfully, I have discovered a couple of ways to attract my target market of young, fashion-oriented, ambitious young women, to my blog.

For starters, I will be using Twitter as my #1 sidekick to engage my target market. After every fashion or beauty related post, I have desginated #ambitiousfashionista as a hash tag that I can use. Twitter is a great way to find new followers who share the same interests as you and even separate them by location.

Microblogs are also a huge way to find a new following of like-minded individuals. Pages such as Fashionsta.com and Dressforsuccess.org are great ways to hang out with my target market. These blogs have message boards and other forums where relationships can be established and links can be made back to my blog.

Other traditional sites such as Facebook and Pinterest will also be useful tools for my blog as thousands of friends will be able to find links back to posts on my blog. Once a friend has liked one of my links, the posts appear on their page and thereby visible to all of their friends. It's a wondeful domino effect.

Dont forget to follow me @stefyyleon and tell your friends!
Visit my blog at www.theambitiousfashionista.blogspot.com

Let's follow me...

To promote my brand via social media tools. I decided to create a compelling content to increase the drive to my Facebook page.

Creating compelling content is about being helpful more than it is about being creative.

What I can do?

Incentives: Having incentives on my Facebook page is very important for my brand.

Yes (IM) Possible Facebook page deals with all the incredible but true stories. For that, I plan to create an incentivized LIKE page. Indeed Facebook allows us to show one thing to people who are fans and something else to those who aren’t. So I can say, “ Click to reveal the excusive video”.

Images/Videos: Images and videos are important for my brand. The most important stories and examples that make you stronger use Images and videos. Also most people like to see pictures and watch videos. An Easy and effective way to communicate with my target audience.

Follow Yes (IM) Possible.  

Houda Jabli
http://keansocialmedia.blogspot.com
@keansocialmedia

A good deal is compelling enough!

Follow, @whosvacationing:

To have a successful blog, you must grab people’s attention. For my brand, I think I will show people where to find good deals and how to book them through links on my page. As shown on my twitter page, you can book a 4night Bahamas cruise through this one website I found aimed towards spring breakers.

 I don’t want to confuse people to thinking that I am a vacation booking site, yet this is a good first step till my actual website actually gets published.

Also, using images is great compelling content. Whether I show how a hotel room looks at a specific location, or how nice the beaches are, people will still love the pictures.  They can also share their own, and comment on how their trip went.

Another one of my favorite ways to compel consumers is to keep it simple. I don’t want to write too much, nor use big complex words. Just keep it short and straight to the point you are trying to make. 

Visit my page, I shared some good deals you can get for #NewYearsEve or even  #SpringBreak. 

Time to Drive you in...

     In order for people to be attracted to your personal brand you have to make your services and information clear and concise. For my personal brand I'm having tips and ideas available through the pamperedmommy blog. As we learned in class having compelling content in your blog is a huge way to drive people in and have them return to your blog. The main compelling contents  that i have included in my blog are  information/tips and images/videos.


     Information/Tips: For my personal brand having information and tips available on my blog is extremely important because that's what the pamperedmommy brand is all about. The pamperedmommy brand is about making information available to busy working moms who don't have the time to read an entire article on a certain beauty product or an article on health and fitness.


Images/Videos: Images and videos are also important because is a visual way to make your information accessible. Most people are visual individuals who like to see a picture of a product or view a video on and easy at home spa day instead of reading  an article about them. Is quick and easy and are my two favorite parts of compelling content because you can really get creative and it can be lots of fun.


Follow my blog: http://pamperedmommy18.blogspot.com

by: Perla Ramos

Before bedtime relaxation & Having a Spa day at Home

Want find out which are my two favorite before bedtime relaxation products & How to have an
at Home Spa Day?

                             Visit my blog and find out!!  http://pamperedmommy18.blogspot.com

                                                Feel free to comment and ask questions :)

by: Perla Ramos

Time To Find Me

As I begin to my personal brand, its time for you to notice it.

There are tools I need to use for you to find me, two of them will be Twitter and Linkedin.

You can find me on Twitter which I will point you to the blogs that I have done and also other blogs that I find interesting. Also when you follow me on twitter you are going to read about what I am doing or just thinking about at a certain time.

When you find me on Linkedin you will find the more professional side of me where I am strictly business. Although business is the key I will also be mentioning the blogs that I have done and also important people to me.

Obviously this is the beginning to my brand but you always start somewhere and I am a firm believer that my blog is going to interest you and everyone else, and it will my brand will grow sooner rather than later!

Craig Ludington

Calling All Foodies, Drinkers & Travelers

 
     As you all know I have started my own brand known as the Adventurous Foodie aka #Advfoodie for short. My personal brand targets men and woman from the ages of 21-50 who love to eat, drink, travel and just have a good time. My target audience will mainly target people in NJ / New York area where I live close to.
    
     But my recipes and travel experiences appeal to people anywhere from all over the world. My audience will also need to have disposable income to travel and eat out.  Lastly, my audience is targeted towards people who aren’t afraid to take a different path and open their eyes to what the world has to offer. 

 
Check out my twitter feed https://twitter.com/Advfoodie


John Coviello

It's time to act!

It's good to have ideas and ambition but it's even better when you act.
After having chosen my target audience and my social media plan (exchange students in the US and more generally people who like travelling), I have now executed it.

Facebook
I looked for groups on Facebook, dealing with travels and I found one which perfectly represents my target audience. It is called "Exchange Students in USA 2012-2013". People from the group can interact, ask for advice, information etc.

I posted a comment on the wall, asking the group to follow my blog.

Twitter
As for Facebook, I looked for pages dealing with travels, I followed one which is called "Travel Leisure" and tweeted on the page, giving the address of my blog.

I'm still thinking about a last way to attract my target audience but I am pretty sure I'm going to find it on LinkedIn by connecting my blog to my profile.

Charlotte Flomet
Little Apple TreeLittle Apple Tree
http://keanmarketing.blogspot.com

#Driving #Traffic: #Please #Pull #in

First and foremost, I would like to ask all of you reading this to follow my page on twitter (@whosVacationing) that will help establish my brand. 
I created a twitter about a week ago, and now i want people to know about it. 
Within the first 2 days of my twitter being live, I got a hotel from greece that started following me, who has over 9,000 followers, and also another travel website by the name of @travel971.

In social media, "Hashtagging" is key. To hash tag an important word is crucial. it lets others that hash tagged that same word to also see what you said. 
so i need to start hash tagging words like, vacation, travel, spring-break, summer, cruise, resorts, etc. 

Also, one needs to be more interactive online and mention their website or twitter name so it gets picked up by search engines. For example, writing an article or responding to someones question that has something to do with your topic is very helpful. BLOGGING IS KEY! 

Posting pictures of vacation spots or top vacation places to visit articles are also a good way to drive traffic; also using hash tags of coarse. 

Target Audience, Where Are You?

Addressing your target audience is not the easiest of tasks when creating a blog or forum. Some people are blessed with creativity that could win awards, while others seem to be just plain lucky.

Like beauty, I believe creativity is in the eye of the beholder, or whatever that saying is. And I'm not one to wait for a lucky break; in this industry one must make things happen.

As of now, my personal brand plan is being executed through Facebook, which I know is becoming more and more cliche. But I feel as if this is the best way to really carve out my target audience.

Facebook is without a doubt the most popular of all social media outlets, so that is why I chose it as my first way of reaching out to my audience. I want to "befriend" as many people as possible, so that I can see who really uses the site to discuss sports and who added it just to accumulate friends. With that, I do realize that Twitter is beginning to eclipse Facebook.

Many people I know claim that they've "graduated" from Facebook to Twitter, claiming the latter is a lot more mature and to the point. I think my next step is to move on to Twitter, being that I think most people are a part of at least one of those networks, if not both.

Another idea I have for reaching my target audience can be done on both Twitter and Facebook. There are pages on both sites that concentrate on a single team or player, such as the NY Giants' Twitter feed and Oscar de la Hoya's Facebook page. If I can advertise on these pages, I am sure I can make the name SportRoom be known to all fans.

Social Media As A Weapon

It is inevitable that social media platforms such as Twitter, Facebook, and Youtube would eventually be used in conflicts like the one in Israel and Palestine territory. Surprisingly, it is not only civilians who are using these tools to express their feelings but also the government figures of these regions as well.



It seems as if this conflict is like a volcano, randomly erupting whenever it pleases. And usually both sides do a pretty good job at swaying international opinions. But this time the Israeli government has done its homework and is using the powerful tool of social media as a weapon in the battle.

Much like what businesses are doing today to increase profit and customer interaction, these countries (primarily Israel) are doing with social media. It has been mentioned that the government has also created pages on other rising social media forums such as Pinterest and Tumblr.

Although this has been one of the more extensive ways that these sites have been used, it isn't news that social media has had a role in global conflict. In December 2010, Facebook and Twitter contributed to the infamous "Arab Spring", where millions of citizens of primarily North African countries took to the streets to display their feelings towards the corrupt rulers of their homeland.

Some argue whether these websites were the catalysts or just merely tools, but there is no question that they helped fuel the fire. It was reported that 90% of Northern Africans used these websites to set up demonstrations and protests.

I think it is safe to say that from now on, social media will play a role in events such as these. What do you think of this phenomenon? Do you think these platforms should be used as weapons or an aid to a solution?

I am unsure of how I feel about government officials using these websites to display information. It just doesn't seem right that these role models are posting confidential information and making offensive statements for the world to see. Do you feel as if this is a positive action, or an unprofessional move on their part?

This also makes me think about if our government started utilizing social media to that extent. I know that Facebook, Twitter, and Youtube were used a lot during the recent presidential election, but what about in times of crisis such as this?

http://www.huffingtonpost.com/2012/11/16/israel-palestine-social-media_n_2141862.html

Come Out, Come Out, Wherever You Are

Where Is My Target Audience?

How Exactly Can I Interact With My Target Audience

As recently seen, I created the Twitter account @InItForTheWin through which I will be executing my personal brand.

I have tried following intuitive corporation and agencies that offer job opportunities and intern/extern-ships. But I have not yet received sufficient followers to call it a success.  

But wait... There is yet something else that needs to be done.

I got great advice from Perri to hash-tag the word ENTREPRENEUR. Doing so, I decided to follow the Entrepreneur Magazine twitter account @EntMagazine and also @TheSuccessKing. 

I have come to realize that this actually is my target audience. Young revolutionaries wanting to succeed. And, in order for someone to reach successful entrepreneurship, the first step is to prepare and educate themselves.

My continued approach is to mention them in my tweets hoping for some retweets. I want to make sure that their followers follow me as well!

Follow my personal brand twitter account @InItForTheWin !

Follow Follow Follow.....

    The pamperedmommy's social media engines are up and running. I created both a twitter account and a blog the past week and im starting to figuere out how everything works. I also created a pintrest account where for now im just using to get information and play around with. Im actually learning alot from using all these social media engines which i have never used before.

  The pamperedmommy brand consist of constantly finding new ideas and quick tips to share and im having a blast using all these new engines to inspire my brand.
 
    Is amazing how quick i have discovered how to find my target market. Pintrest has actually been very useful in finding the people which will be interested in my brand because they breakdown everything into categories.  I have repinned and followed some of  those who have a connection to my personal brand and will potentially be intrested on what i have to offer.

    During the next couple of days i will change the layout and design of my blog to make it more me and will start to promote my blog on a broader scale via google.


Follow the PamperedMommy on twitter @pamperedmommy18 and my blog at pamperedmommy18.blogspot.com


By: Perla Ramos

@NYFanNation

Today on twitter I created a new account that I titled NYFanNation.

The focus of the account is to give details about the games while they are being played, and when the game is over give my followers the final results, and from there I am hoping that my followers will make comments in which I can then engage them, and then keep them as a loyal follower.

I have started the task of building up this profile by following all the NY teams official twitter accounts, as well as some reporters who I could get information from their accounts and retweet them to my profile.

So, I hope that you could join me in this journey as I try to build this profile.

NF- @NYFanNation

Where is my target audience?

This past week my mission was to find out where exactly my target audience is hanging out. Following advertising agencies such as JWT and BBDO wasnt enough and following big corporations that have great commercials wasnt getting me any feedback from my target audience.

So how was I supposed to attract my target audience?

Simple. I needed to go to them and interact with them. The two ways I attracted my personal target audience was

1. Engage in conversations in blogs by Adweek and Adage  so I could build my personal brand
2. Make a call to action for advertising junkies on Facebook whether it was a personal account or a company Facebook profile make them follow me on Twitter

It will take some time to build up some followers on my Twitter account but I am in this for the long run.

Matthew Molina
@SilentCreator1

Rutgers Big Move

There is another big announcement in college sports!

The first college to enter the Big East are now on their way out. Rutgers is heading over to the Big Ten, now having 14 colleges in their conference.

With the Big East looking like its going fall apart, Rutgers did the right move and move to a new conference before the destruction. This is a very positive thing for Rutgers University, they are going to a very powerful and popular conference.

Rutgers will be playing teams such as Ohio St., Michigan, Michigan St., Nebraska, etc.. Being in this conference will help Rutgers having better recruiting because athletes want to play in big games against big name teams.

For all the local fans of college football around Rutgers, this is a huge thing. We now get to see Rutgers play top ranked teams in the country and have them come to New Jersey!

Craig Ludington

SportRoom

Today I finally created my Facebook-blog, entitled "SportRoom". I want this to be a place where users of the social media site can debate and share information about all that goes on in the wonderful world of sports!

The most important task I still have yet to carry out is spreading the word and befriending people on Facebook. I will most likely add a few of my own friends, but mainly adding some of the suggested users the website displays alongside of its homepage.

This is by far the biggest step in getting my brand out there. I want to start with my social circles and see if I can get a word-of-mouth trend going, so I can see the demographics of who is interested and who to target.

Right now I am sorta taking baby steps. I have a lot on my plate right now, so I'm doing my best to juggle this with the other important events in my life at this time. Any comments or advice is certainly welcome :)

PS - While looking for current events involving social media, I stumbled on this page about someone familiar to our classroom..

Who's Vacationing ??

Today I created a Twitter account for Who's Vacationing. @whosVacationing 

It's a start of what i want to do with this website in the future. 

If I can get Ten followers this easy from my classmates, the word will spread quick when the actual website is launched next year after I graduate. 

I followed the class blog first obviously and got my name out there. I then followed some travel magazines and travel sites. Since I love how popular and successful Expedia is, I also followed their page.

My page will give future vacationers tips of what to do or where to go. 

This site will sort of be like a social calendar of who is going where on certain dates.

 this will then inform you of what kind of people and atmosphere you can expect when you reach your destination. 

The Ambitious Fashionista takes Off!

This week I decided to finally launch my blog! For all of my wonderful classmates that would like to read click here. I am extremely excited to start on this journey and begin putting my ideas, tips and advice down.

As many of you can tell, I used my brand statement that I submitted on this blog as my personal statement and first post on my new blog (thanks for the idea Perri!) with a few minor changes. I also started promoting on my personal Facebook and Twitter to drive visitors to my page!

I hope you all follow my blog or have somone you think would benefit from it take a look.

Stefy x0ox
Blog
LinkedIn
Twitter

Keep Yourself Posted!

Wall Street Journal

A Great Way to Keep Yourself Informed

Keeping yourself informed with what is going on today is always a plus!

I would recommend ANYONE who is seeking a career in the business world to subscribe to the Wall Street Journal! Click the link for more info!

Picture yourself in an interview where business is a predominant. They ask you a question about an existing issue in an existing firm, what do you say?

Well, in a nutshell, you DO NOT want to sit there and yap about something you don't know. That is why it is PIVOTAL for you to understand current issues in the business world. 

Its definitely a great impression to know what you're talking about, either than trying to BS the experts. 

So subscribe today! You should definitely consider this. 

Don't forget to follow my twitter account, @InItForTheWin and @MaNNyLokXo! Also my LinkedIn account! 

And please trust when I say, SUSCRIBE TO THE WALL STREET JOURNAL!

"Formal education will make you a living; self-education will make you a fortune."

Let's blog !

A very brief post to tell you that you can now follow my adventures on LittleAppleTree Blog!

My first post deals with my experience of Sandy on Kean campus.

I hope you will like it!

Charlotte

Elements of The pampered mommy:

The pampered mommy blog will consist of daily tips and ideas on how to get a little pampering in your life. It will be a place where busy moms can go and find quick and easy ideas on what to wear, spa rituals, time management, make-up, skincare, nails, and fun activities for the whole family, etc.

 

Key elements:

·        The pampered mommy will be very easy to access for those moms who don’t have much free time on their hands.

·        Tips and ideas will be in short formats and easy to understand

·        The blog will be updated regularly to ensure a connection between my brand and my audience.

·        Each day of the week will be considered The Pampered Mommy category of the day. For example Monday will be Skincare tip day and Thursday maybe what to wear to any occasion tip day.

 

 

I have executed my idea of quick and easy tips by looking through magazines and online for many different tips on relaxation and time management skills.  I also have a spa day planned for myself tomorrow where I will personally ask my aesthetician for some ideas for at home spa rituals. I’ll let you all know how it goes ;) 

 

by: Perla Ramos

First One Up

News Commentary Discussion

What I Learned While Live Tweeting a Friends Funeral

As the first one to lead a discussion for a news commentary I must say, I was a bit nervous on whether  people were going to participate or not.  I was glad to see most of the class enjoyed the article and was engaged in the discussion.

Although it was already past 9:00 pm and knowing our class ends at 8:45 pm I was surprised on how many people kept giving their input. It was great to hear everyone’s opinion!

Overall I was pleased to see so many of my classmates like Manny, Stefania and Craig participating. Thank you everyone for your thoughts on the article.

Just in case you might have lost the article it’s on Gigaom.com. Share it with your friends and tell me what they say on Twitter!

 -Matthew Molina

@MatthewDMolina

Walt Disney

Walt Disney Theme Parks

Objective:

- Make each and every customer enjoy their experience at the theme park

-Create loyal customers which will lead to generating more sales throughout the years

- Understand our customers and know their needs

Not only are we in the business to create profits but we also want to provide an experience that no other theme park can match. We want our parks to fulffill everyones dreams and in return we would like to receive positive feedback from every customer.

Increasing customer loyalty goes a long way. I remember my mother taking me when I was a child to Walt Disney World, I loved it! I will do the same with my kids one day.


Audience:

- We want to attract the younger generation, ages 2-17

- We also want to attract the parents that take their kids to the theme park

Our audience is everything! We need to connect with them as fast as we can as simple as we can and as effective as we can.

So how will we do this? We want to implement social media tools such as Facebook and Twitter so there will be an awareness of our brand.

In Facebook we want to see interactions between ourselves as the company and customers. We want to build a long term relationship on Facebook with our customers by always keeping them engaged in questions and different topics.

Twitter we will use as a short term problem solver. Any questions that need answering will be done on Twitter since it is faster in response time.

Social Media is a gate way to thousands of business oppurtunities.

-Matthew Molina
@MatthewDMolina

Back to Class!

Professor Richman, fearless leader of our class, has some amazing speakers/visitors lined up to visit our class:

• Alison Davis, CEO and Founder of Davis & Company will be discussing employee engagement and social media which is critical learnings for our campaigns! We look forward to welcoming Alison into our class.
• Coming back today is Dia Yunes. Dia spoke to us earlier this semester on social media and how she got her amazing job in social media after graduating from Kean University. She will be present the case study for our campaigns which happen to be 40% of our grade. We are definitely excited to see Dia again!
• Lastly, we have Gulsah Boye coming back to our class after her wonderful presentation on social media campaigns, amongts other things. Gulsah gave our class a team project to come up with a mini-campaign for a new toilet coming out geared towards moms. Gulsah well hear our campaigns and see which she likes better. Oh, and by the way, this is girls versus boys!

Unfortunately, due to Hurricane Sandy we have missed 2 weeks of class and in college years this equals eternity. Today's class is one you don't want to miss!

xoxo Stefy
LinkedIn
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Look Sharp + Live Smart: GQ

I think GQ magazine is the master of Social Media. Following them keeps you entertained and in their favor it'll make you want to subscribe to their magazine.

I am subscribed to GQ. It is the best magazine for a man around our age group; that is 18 to 30 years of age.

It has hot women all over it. Men teaching you how to dress and what is "in" for the season. Sports. Famous people. And obviously like every other magazine, a bit of tips and gossip.

On twitter they have 250+k  followers. I believe that kind of low for such a big name. Yet, thinking about it, their target market is probably all men.

GQ is not only on twitter. they also have a Facebook page with 350+k followers and an Instagram with 800+ photos .

GQ using social media is genius. They show the viewer enough to know what their magazine is about. Then they have you hooked!  its only $12 for a one year subscription. and if you add $5 you can have the Online version too.

Objectives: GQ magazine has found a way to connect to people through social media. they upload awesome articles and pictures through the web. there for further enhancing their net income for their magazine subscriptions. 

Target Audience: GQ Targets mostly young adults. usually between the ages of 18 to 32 years of age. even though some women may be interested and read this because of the attractive famous men that are dressed to impress on the front cover. 

Issues/Opportunities: some issues GQ magazine might have is that they are sharing too much. people like just following them on twitter and seeing all their pictures on instagram. Yet, them being famous and noticed on social networks enhances their name and lead people to subscribe.  

Strategies: GQ uses social media to show the public what they are about and what articles they publish. Also, it is only a $12 subscription for a whole year. you cant go wrong. 

Measurements: they easily track how many followers they have in all of their social media websites. and may gather information about who's viewing their page. they have over a million followers combined on their social networks; which puts their name out there in the public. 

How To Execute My Guy's Lifestlye Blog

 

I want to create an online blog where guys can discuss, debate, and inform others about their favorite music, movies, sports, teams, restaurants... Anything pertaining to an everyday male's favorite subjects.

There are a lot of sites out there that are directed at one particular group, team or show, but what about a place where you can look through all trending topics..?

Opportunity: With all of the innovations in social media and technology, I feel like a blog dedicated to all of the topics men enjoy would be a hit in the midst of this social networking boom we are living in today.

Target Audience: The male population duh.. but the only difference is that this encompasses most age groups: A teenager, a middle-aged man and a grandfather could all utilize the website to discuss and debate recent events involving their favorite football team, for example, as well as to gain insider knowledge.

Main Objectives:

1. Create a blog consisting of various forums for each topic that is visually easy to navigate.
2. Find others interested in posting in the blog and initiating discussion on the topics that they have expertise in.
3. Use other current social media channels like Facebook, Twitter, and LinkedIn to advertise the blog and get the name out there.
4. Add "like" buttons to get an idea of what our customers base is like.

Measurements: As well as putting "like" buttons on our blog and online advertisements, our numbers from using popular social networking websites will aid in figuring out who our customers are as well as which topics are the most popular.

StarBucks.. The social media guru!

 

When thinking of consumer brands and social media it can be difficult to leave out Starbucks! In 2010 Starbucks was found to be the most popular consumer brand on the social web by an ICT survey. Starbucks objectives are very clear they want to connect and hear from their consumers. They connect with their audience by asking their customers for ideas and suggestion on just about anything that has to do Starbucks. They use blogs and social media tools to find their target audience and interact with them.

Starbucks also has a YouTube channel with 4,800 subscribers. This gives them the opportunity to upload commercials and videos on their different coffee's, brand, and even their charity work.

By Perla Ramos

The Juggler: Taking it one day at a time...

Everyday is a struggle but all I can do is take it one day at a time. If I take my eye of the ball for one second I would be one sad clown show at the circus. 

My life revolves around many things but my main task is work. I work anywhere from 60-80 hours per week and travel and hour north for school on Monday and Wednesday nights.

During the day you can find me working internet leads, cold calls and lead refferals in the insurance agency in Princeton. Depending on the day, I go directly to school or work at Romeo's, the restaurant my fiance and I run since his father retired last year.

And you would think, "if shes complaining about all the tasks she has to do, why doesn't she drop one?" ... I ask myself the same thing but yet I still put the pressure on my shoulders because that is who I am.

My Social Media Strategy

Objectives: I want to be able to inspire others the way I inspire myself on a daily basis. Yea, sometimes I don't want to get out of bed but guess what lady, I do it because I know in 10 years I will be able to retire early with plenty of cushion because I worked my butt off today!

Issues/ Opportunities: I believe my main opportunity would be through blogging. I feel most comfortable blogging and I would be able to get my whole story out there. Once I get adjusted to twitter I could send out helpful daily hints from the juggling workaholic herself!

Strategies- My strategy is to reach out to all the other women in my shoes and let them know they are not the only one and we can do it even if life feels like a balancing act on a tight rope.

Tactics-I would like to get my story out there by linking my blog to a website or advertising on Pinterest/ Facebook. 

Measurement- My measurement of success would be how many people respond to my posts and ffeatured tips.

                       The Pampered Mommy...Ready to make her mark on SocialMedia!

   The Pampered Mommy will be a guide to all those busy moms who are looking for tips and ideas on to manage their busy lives and how to pampered themselves without being overwhelmed. Some may say THERE’S NO TOUGHER JOB THAN BEING A MOM! and that is just an understatement. My objective will be to make the lives of so many hardworking moms’ easier. Is important not to lose your indentify in the mist of motherhood, marriage, work, school etc.

 

Target audience:

Working moms

Stay at home moms

Women in the Workforce

Women in education

Age group 18-45 years old

Strategies:

  Some of my strategies include using social media tools such as Facebook, Twitter, LinkedIn, Pintrest and blogs. These tools are imperative in reaching your target audience because its and quick inexpensive way to reach many people who are searching for tips and ideas like the ones I will provide. They can follow my day to day experience of being a working mom and how I manage my time in order to have time for myself and do the things I enjoy  outside of being a mom and employee. My social media engines will be updated regularly in order to keep my target audience interested and built a closer connection with them.

Measurements:

   Measuring the feedback on my personal brand include keeping track of the comments, likes, re-tweets, and followers that visit my pages.  This will allow me to view what people are saying about my brand, helping me in identifying what my audience enjoy or dont enjoy, what do they want to know, and how successful my brand is.

By Perla Ramos

Dunkin Donuts: Whats Your Flavor?

Dunkin Donuts, the nationally known coffee empire recently conducted a series of social media contests with their ever so yummy Coolatta's. Coming in all kinds of flavors, Dunkin wanted to know what their customers enjoyed most.

Dunkin's Tropicana Orange Coolatta

 To find out the choices of their customers Dunkin created a competition on Facebook for participants to take pictures with their Coolatta of choice, post it on their Facebook and make it their profile picture. Within one week DD's fan page grew by 200,000 fans.

Since 2009 when DD lauched its original competition, they have started a program for "fan of the week" this allows all Dunkin Donut fans the chance at winning free stuff and acknowledgment from the company.

 During their run of contests, Dunkin was able to gather valuable marketing information through their social media tools. They were able to gather emails, demographic locations and product popularity all from a simple photo contest! They continued these contests while partnering with other companies such as Pandora    not to generate income but to gain awareness to their brand. In turn revenue was moist likely generated but the purpose was not intended for profit.

 Dunkin Donuts Social Media Strategy

Objectives: Dunkin's social media objective is to gain awareness to their brand and get to know their customers. Dunkin wants to work to please their customers the first time and not have to repair the relationship later on.

Issues/ Opportunities: The DD empire has the opportunity to gather the attention of 7 million plus fans on their Facebook page, they should use that as their advantage. Sending out posts and asking for customer reviews is a great way to do so.

Strategies- Dunkin's strategy is to get inside their customers minds. They want to know what, why, how and where they are purchasing their coffee and what Dunkin can do to help.

Tactics- There is nothing better then winning a free cup of coffee or donut and Dunkin has realized that. Their tactic is to ask customers to come to them by giving away gift cards or free coffees.

Measurement- Dunkin measures their success by how much demographic, consumer, and preference information they receive.   

I RUN ON DUNKIN xo* -Dionna