I think GQ magazine is the master of Social Media. Following them keeps you entertained and in their favor it'll make you want to subscribe to their magazine.
I am subscribed to GQ. It is the best magazine for a man around our age group; that is 18 to 30 years of age.
It has hot women all over it. Men teaching you how to dress and what is "in" for the season. Sports. Famous people. And obviously like every other magazine, a bit of tips and gossip.
On twitter they have 250+k followers. I believe that kind of low for such a big name. Yet, thinking about it, their target market is probably all men.
GQ is not only on twitter. they also have a Facebook page with 350+k followers and an Instagram with 800+ photos .
GQ using social media is genius. They show the viewer enough to know what their magazine is about. Then they have you hooked! its only $12 for a one year subscription. and if you add $5 you can have the Online version too.
Objectives: GQ magazine has found a way to connect to people through social media. they upload awesome articles and pictures through the web. there for further enhancing their net income for their magazine subscriptions.
Target Audience: GQ Targets mostly young adults. usually between the ages of 18 to 32 years of age. even though some women may be interested and read this because of the attractive famous men that are dressed to impress on the front cover.
Issues/Opportunities: some issues GQ magazine might have is that they are sharing too much. people like just following them on twitter and seeing all their pictures on instagram. Yet, them being famous and noticed on social networks enhances their name and lead people to subscribe.
Strategies: GQ uses social media to show the public what they are about and what articles they publish. Also, it is only a $12 subscription for a whole year. you cant go wrong.
Measurements: they easily track how many followers they have in all of their social media websites. and may gather information about who's viewing their page. they have over a million followers combined on their social networks; which puts their name out there in the public.
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