Walt Disney

Walt Disney Theme Parks

Objective:

- Make each and every customer enjoy their experience at the theme park

-Create loyal customers which will lead to generating more sales throughout the years

- Understand our customers and know their needs

Not only are we in the business to create profits but we also want to provide an experience that no other theme park can match. We want our parks to fulffill everyones dreams and in return we would like to receive positive feedback from every customer.

Increasing customer loyalty goes a long way. I remember my mother taking me when I was a child to Walt Disney World, I loved it! I will do the same with my kids one day.


Audience:

- We want to attract the younger generation, ages 2-17

- We also want to attract the parents that take their kids to the theme park

Our audience is everything! We need to connect with them as fast as we can as simple as we can and as effective as we can.

So how will we do this? We want to implement social media tools such as Facebook and Twitter so there will be an awareness of our brand.

In Facebook we want to see interactions between ourselves as the company and customers. We want to build a long term relationship on Facebook with our customers by always keeping them engaged in questions and different topics.

Twitter we will use as a short term problem solver. Any questions that need answering will be done on Twitter since it is faster in response time.

Social Media is a gate way to thousands of business oppurtunities.

-Matthew Molina
@MatthewDMolina