J. Crew

I would have to take a guess and say that J. Crew definitely fosters an online presence. Their clothes are very modern, which bring in customers who can be described using the same word.

On the company's official website, there are links for their Facebook, Twitter and Tumblr pages. This indicates that they put effort into their online presence.

I can't imagine a clothing manufacturer not having a blog or interactive website in this day and age: It is the perfect way to gain feedback and see what's in and what's out.


Why J. Crew Should Partake in Social Media:

1. To see what their customers, new and old, think of their products.

2. To help decide which styles should be continued, and which should be discarded.

3. To enhance and develop customer relationships.

4. To get a possible advantage over competitors.


Who They Are Trying To Target:

• Adults (aged 25-45): J. Crew has a very sophisticated and mature look, which inevitably brings in the older folk who are trying to be as fashionable as possible. 
• Young Adults (aged 18-25): I can speak for myself when I say that J. Crew's popularity with the younger crowd is rising. During high school, when I began generating my own income I was turned onto J. Crew's sophisticated style and simple look. And through college I've seen more and more of my pupils adopting the J. Crew look.
• These two groups of customers are the same types of people buying smartphones and adjusting their lives to the internet boom that we are currently experiencing.

Opportunities:

I think J. Crew needs to take advantage of what is going on around them. It seems to me like the clothing industry is not doing enough to reach out to their consumers through the web. This could be a ticket to increase the company's awareness as well as pursuing current customers relations.

Facebook - A consistent leader in the social media world, a Facebook page is crucial to spreading the word about any company. By updating this page weekly, at least, J. Crew could inform many of their consumers and possible customers about events within the company.

Twitter - Much like Facebook, this website is becoming increasingly popular with companies. They can use this device to share information as well as assessing customer's opinions.

Tumblr - Seeing as this website is based on the posting of pictures, it is important that a clothing company like J. Crew gets involved. This would give the audience a quick look at some of the things the company is producing, for visual effect.

J. Crew Aficionada - This is a blog made by an obsessive fan of the company, but can surely help spread the word about the company. Although the company itself is not involved, it is a beneficial way for common customers to interact and share news


Strategy - Using all of the above resources, as well as the company's own website, J. Crew should do its best to get their products on the internet and viewed by as many people in their target audience. Once this has been established, the company can then explore alternatives and variables, such as expanding their target audience and signature style.


With social media on the internet, it is easy to detect logistics such as number of viewers and "likes" or "dislikes", which is a businesses' dream task.